Push notification generation with the AI Assistant Content Accelerator generative-push

IMPORTANT
Before starting using this capability, read out related Guardrails and Limitations.
You must agree to a user agreement before you can use the AI Assistant Content Accelerator in Adobe Campaign Web. For more information, contact your Adobe representative.

The AI Assistant Content Accelerator can help you optimize the impact of your deliveries by suggesting different content that is more likely to resonate with your audience.

In the following example, we will leverage the AI assistant to craft compelling messaging to create a more engaging customer experience.

  1. After creating and configuring your Push notification delivery, click Edit content.

    For more information on how to configure your push delivery, refer to this page.

  2. Access the Show AI Assistant menu.

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  3. Enable the Use original content option for the AI Assistant to personalize new content based on the selected content.

  4. Fine tune the content by describing what you want to generate in the Prompt field.

    If you are looking for assistance in crafting your prompt, access the Prompt Library which provides a diverse range of prompt ideas to improve your deliveries.

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  5. Choose which field you want to generate: Title, Message and/or Image.

  6. Tailor your prompt with the Text settings option:

    • Communication strategy: Choose the most suitable communication style for your generated text.
    • Tone: The tone of your email should resonate with your audience. Whether you want to sound informative, playful, or persuasive, the AI Assistant can adapt the message accordingly.

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  7. Choose your Image settings:

    • Content type: This categorizes the nature of the visual element, distinguishing between different forms of visual representation such as photos, graphics, or art.
    • Visual intensity: You can control the image’s impact by adjusting its intensity. A lower setting (2) will create a softer, more restrained appearance, while a higher setting (10) will make the image more vibrant and visually powerful.
    • Lighting: This refers to the lightning present in an image, which shapes its atmosphere and highlights specific elements.
    • Composition: This refers to the arrangement of elements within the frame of an image

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  8. From the Brand assets menu, click Upload brand asset to add any brand asset which contains content that can provide additional context the AI Assistant or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded brand assets drop-down. Simply toggle the assets you wish to include in your generation.

  9. Once your prompt is ready, click Generate.

  10. Browse through the generated Variations and click Preview to view a full-screen version of the selected variation.

  11. Navigate to the Refine option within the Preview window to access additional customization features:

    • Use as reference content: The chosen variant will serve as the reference content for generating other results.

    • Rephrase: The AI Assistant can rephrase your message in different ways, keeping your writing fresh and engaging for diverse audiences.

    • Use simpler language: Leverage the AI Assistant to simplify your language, ensuring clarity and accessibility for a wider audience.

    You can also change the Tone and Communication strategy of your text.

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  12. Click Select once you found the appropriate content.

  13. Insert personalization fields to customize your email content based on profiles data. Then, click the Simulate content button to control the rendering, and check personalization settings with test profiles. Learn more

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When you have defined your content, audience and schedule, you are ready to prepare your push delivery. Learn more

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