Campaign reports for the Direct mail channel campaign-reports-direct-mail
Each campaign report is divided into different widgets detailing your campaign’s success and errors. For the Direct mail channel, reports and metrics are detailed below. Learn how to access your campaign reports in this page.
Delivery summary delivery-summary-direct
Delivery overview delivery-overview-direct
The Delivery Overview presents key performance metrics (KPIs) offering in-depth insights into the interaction of your visitors with each Direct mail delivery. The metrics are outlined below.
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Messages to deliver: Total number of messages processed during the delivery preparation.
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Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
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Errors: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
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Total clicks: Total number of distinct recipients who clicked in a delivery at least once.
Initial target audience statistics delivery-summary-direct-initial-target
The Initial target audience statistics table displays data relative to your recipients. Metrics are calculated during delivery preparation and show: the initial audience, the number of messages to send, the number of recipients excluded.
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Initial audience: Total number of targeted recipients.
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Message to deliver: Total number of messages to be delivered after delivery preparation.
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Rejected by rules: Total number of addresses ignored during the analysis when applying rules: address missing, quarantined, on denylist, etc.
Execution statistics delivery-summary-direct-exec-stats
The Execution statistics table provides a breakdown of the success of every direct mail delivery, with detailed metrics outlined below.
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Message to deliver: Total number of messages to be delivered after delivery preparation.
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Success: Number of messages processed successfully in relation to the number of messages to be delivered.
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Errors: Total number of errors cumulated during deliveries and automatic rebound processing in relation to the number of messages to be delivered.
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New quarantines: Total number of addresses quarantined following a failed delivery (user unknown, invalid domain) in relation to the number of messages to be delivered.
Generated click streams click-streams
The Generated click streams table illustrates the reasons that prevented user profiles, excluded from the targeted profiles, from receiving the message.
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Unique clicks: Total number of distinct recipients who clicked in a delivery at least once.
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Total clicks: Total number of clicks on links in deliveries.
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Reactivity: Ratio of the number of targeted recipients having clicked in a delivery, in relation to the estimated number of targeted recipients having opened a delivery.