Global reports for the Email channel global-report-direct
The global reports provide users with a comprehensive overview of traffic and engagement metrics at a channel-level.
Navigate to the Reports menu within the Reporting section. You can filter your data depending on the Report date, folder or rules. Learn more
Delivery summary delivery-summary-email
Delivery overview delivery-overview-email
The Delivery Overview presents key performance metrics (KPIs) offering in-depth insights into the interaction of your visitors with each email delivery. The metrics are outlined below.
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Messages to deliver: Total number of messages processed during the delivery preparation.
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Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
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Total opens: Total number of targeted recipients who opened a message at least once.
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Total clicks: Total number of recipients who clicked in a delivery at least once.
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Bounces & errors: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
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Unsubscribes: Number of recipients who clicked unsubscriptions.
Targeted audience delivery-summary-email-initial-target
The table and graph for Targeted Audience showcase data related to your recipients, with detailed metrics provided below.
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Targeted audience: Total number of targeted recipients.
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Message to deliver: Total number of messages to be delivered after delivery preparation.
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Exclusion: Total number of addresses ignored during the analysis when applying rules: address missing, quarantined, on denylist, etc.
Delivery statistics delivery-summary-email-delivery-stats
The Delivery statistics table provides a breakdown of the success of every email delivery, with detailed metrics outlined below.
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Message to deliver: Total number of messages to be delivered after delivery preparation.
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Success: Number of messages processed successfully in relation to the number of messages to be delivered.
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Errors / Bounces: Total number of errors cumulated during deliveries and automatic rebound processing in relation to the number of messages to be delivered.
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New quarantines: Total number of addresses quarantined following a failed delivery (user unknown, invalid domain) in relation to the number of messages to be delivered.
Causes of exclusion causes-exclusion
The Exclusions graph and table illustrate the reasons that prevented user profiles, excluded from the targeted profiles, from receiving the message.
Email error types are listed in the Adobe Campaign v8 (client console) documentation.
Delivery throughput delivery-throughput
The Delivery Throughput report provides in-depth insights into the efficiency of the delivery process, presenting a detailed overview of success and error rates within a specified timeframe.
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Success: Number of messages processed successfully in relation to the number of messages to be delivered.
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Errors: Total number of errors cumulated during deliveries and automatic rebound processing in relation to the number of messages to be delivered.
Non-deliverables non-deliverables-email
Breakdown of errors per type delivery-summary-email-breakdown-per-type
The Breakdown of errors per type table and graph present the data related to potential errors experienced in various domains, with specific metrics provided below.
The errors shown in this report trigger the quarantine process. For more on quarantine management, refer to Campaign v8 (client console) documentation.
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User unknown: Error type generated during delivery to indicate that the email address is invalid.
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Invalid domain: Error type generated when sending a delivery to indicate that the domain of the email address is wrong or does not exist.
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Mailbox full: Error type generated after five delivery attempts to indicate that the recipients’ inbox contains too many messages.
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Account disabled: Error type generated when sending a delivery to indicate that the address no longer exists.
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Refused: Error type generated when an address is rejected by the IAP (Internet Access Provider), for instance following the application of a security rule (anti-spam software).
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Unreachable: Error type which occurs in the message distribution string: incident on the SMTP relay, domain temporarily unreachable, etc
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Not connected: Error type to indicate that the recipients’ mobile phone is switched off or disconnected from the network at the time of sending.
Breakdown of errors per domain delivery-summary-email-breakdown-per-domain
The Breakdown of errors per domain table and graph showcase the data related to potential errors within each domain. Metrics are common with the Breakdown of errors per type table and graph detailed above.
Tracking indicators tracking-indicators-email
Delivery statistics delivery-summary-email-statistics
The Delivery statistics metrics offer key performance indicators (KPIs) providing detailed information regarding the data associated with every email delivery. Further details on these metrics are provided below.
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Messages to deliver: Total number of messages processed during the delivery preparation.
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Success: Number of messages processed successfully in relation to the number of messages to be delivered.
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Unique opens: Total number of targeted recipients who opened a message at least once.
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Total Opens: Number of distinct targeted recipients for this domain who have opened a message at least once.
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Clicks on the opt-out link: Number of clicks on the unsubscription link.
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Clicks on the mirror link: Number of clicks on the link to the mirror page.
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Estimation of forwards: Estimation of the number of emails forwarded by the targeted recipients.
Open and click-trough rate delivery-summary-open-rate
The Open and click-trough rate table displays data relative to your recipients. Metrics are detailed below.
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Sent: Total number of messages sent.
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Complaints: Number and percentage of messages for this domain that have been reported as undesirable by the recipient.
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Unique Opens: Number and percentage of distinct targeted recipients for this domain who have opened a message at least once.
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Unique Clicks: Number and percentage of distinct targeted recipients who clicked in the same delivery at least once.
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Raw reactivity: Percentage of the number of recipient who clicked in a delivery at least once compared to the number of recipients who opened a delivery at least once.
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URLs and click streams url-email
URLs and click streams KPIs url-email-kpis
The URLs and click streams report provides key performance indicators (KPIs) that provide detailed insights into the URLs that received the highest number of clicks during a delivery. Metrics are detailed below.
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Top 10 most visited links top10-global-report-emailThe Top 10 most visited links graph and table contain the available data for recipient behavior per link. Metrics are detailed below.
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Breakdown of clicks over time global-report-email-breakdown-clicks
The Breakdown of clicks over time graph contains the available data for recipient behavior per link.
User Activities user-activities-email
The User activities report shows the breakdown of opens and clicks in the form of a chart. Metrics for this report are detailed below.
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Total Clicks: Total number of clicks on links in deliveries.
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Total Opens: Total number of distinct targeted recipients for this domain who have opened a message at least once.