Build a one-time audience
This section explains how to build an audience when creating a new delivery. In this scenario, the profiles included in the delivery audience are targeted by querying the database using the query modeler. The resulting audience is used only once for this delivery and is not saved in the audiences list.
When defining the main target of a delivery, you can also:
- Select an existing audience from the Audiences list.
- Load an audience from an external file (for emails only).
To build a one-time new audience for a delivery, follow these steps:
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From the Audience section of the delivery creation assistant, click the Select audience button.
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Select Create your own to open the query modeler. The query modeler allows you to define the targeted population by filtering data contained in the database. Learn how to use the query modeler.
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Once your query is ready, click Confirm to use the resulting audience as the main target of your delivery.
You can also set a control group to measure the impact of your campaigns. The control group does not receive the message. This allows you to compare the behavior of the population that received the message with the behavior of contacts that did not. Learn more.
