Key principles of workflow creation gs-workflow-creation
With Adobe Campaign Web, you can build workflows into a visual canvas to design cross-channel processes such as segmentation, campaign execution, file processing.
What’s inside a workflow? gs-workflow-inside
The workflow diagram is a representation of what is supposed to happen. It describes the various tasks to be performed and how they are linked together.
Each workflow contains:
-
Activities: An activity is a task to be performed. The various activities are represented on the diagram by icons. Each activity has specific properties and other properties that are common to all activities.
In a workflow diagram, a given activity can produce multiple tasks, in particular when there is a loop or recurrent actions.
-
Transitions: Transitions link a source activity to a destination activity and define their sequence.
-
Worktables: The worktable contains all the information carried by the transition. Each workflow uses several worktables. The data conveyed in these tables can be used throughout the workflow’s life cycle.
Key steps to create a workflow gs-workflow-steps
Campaigns offers two ways to create a workflow:
-
Workflows can be created as standalone workflows, from the Workflows menu.
-
Workflows can be created directly within a campaign, from the Workflow tab of the campaign. When included in a campaign, the workflow is executed along with all the other campaign’s workflows, and the reporting metrics are all grouped at the campaign level.
Key steps to create workflows are as follows:
These steps are detailed in the following section: