Campaign Web and Campaign Client Console

Last update: April 11, 2025

Key Campaign capabilities are available in the Campaign Web user interface. This interface is primarily designed for marketers to plan, launch, and measure their marketing campaigns. All capabilities are listed on this page.

Campaign platform customization based on business and data needs, and connection to other systems, is managed in the Campaign client console. Consequently, some settings and features can only be accessed, created, or managed from the Campaign client console. Some will be available in a later update of the Campaign Web user interface.

Campaign Management

With the Campaign Web user interface, you can create cross-channel campaigns as detailed in this section. The following capabilities are only available in the Campaign client console. They are not accessible in the Campaign Web user interface, but some can be visible from the Explorer menu.

Use the provided links to browse the Campaign v8 (client console) documentation and learn how to use these capabilities.

  • Marketing calendar. The campaign calendar shows all programs, plans, campaigns, and deliveries in a global timeline. This capability is only available in the client console. Learn more
  • Programs and Plans. Each campaign belongs to a program, which belongs to a plan. In the Campaign Web user interface, all campaigns are associated with a default built-in plan and program. You can only create and manage plans and programs in the client console. Learn more
  • Providers, budget, and cost management. You can configure service providers involved in the jobs carried out within your campaigns, including cost structures, and manage your budgets within each program and campaign. This capability is only available in the client console. Learn more
  • Distributed marketing (Central/Local marketing). Adobe Campaign offers a Distributed Marketing app for implementing cooperative campaigns between central entities (headquarters, marketing departments, and others) and local entities (sales points, regional agencies, and others). This capability is only available in the client console. Learn more
  • Marketing Resource Management (MRM), goals, simulations, and cost control. Adobe Campaign offers a Marketing Resource Management (MRM) app, which lets you control marketing actions in a collaborative mode by providing complete management and real-time tracking of the tasks, budgets, and marketing resources involved. This capability is only available in the client console. Learn more
  • Task management. As part of the MRM app, Campaign tasks can be created, assigned, tracked, and monitored from the campaign dashboard. This capability is only available in the client console. Learn more

Communication channels

With the Campaign Web user interface, you can create, design, and send email, SMS, push notifications, direct mail, and measure their impact using various dedicated reports, as detailed in this section. However, the following channels are currently not available: in-app, LINE, Call center/Custom channel, Social marketing with X (Twitter).

Use the provided links to browse the Campaign v8 (client console) documentation and learn more about these channels.

  • LINE messaging. LINE is an application for free instant messaging, voice, and video calls, available on all mobile devices and on PC. Adobe Campaign allows you to send LINE messages from the client console only. Learn more
  • Call center and Custom channels. Call center and other custom channels can be implemented in your Campaign environment. These channels can only be available in the client console. Learn more in Campaign Classic v7 documentation
  • Social marketing with X (Twitter). You interact with your customers via X (Twitter) by posting messages and sending direct messages. This capability, coming with the Social Marketing add-on, is only available from the client console. Learn more

Landing pages and web applications

Adobe Campaign allows you to create, design, and share landing pages. The landing pages experience has been entirely reimagined in the new interface. Discover how to create, design, and publish landing pages in the Campaign Web user interface in this section.

Consequently, in the Campaign client console, you cannot edit, update, or modify a landing page created in the Web interface, and vice versa. The following types of web applications are not available in the Campaign Web user interface. However, they are visible in the list of landing pages. Use the provided links to browse the Campaign Classic v7 documentation and learn more about these web apps:

  • Web applications. Adobe Campaign lets you create and publish dynamic and interactive web applications with preloaded data from the database and content adapted to the rights of the connected user. This capability is only available in the client console. Learn more in Campaign Classic v7 documentation
  • Web forms. Web and landing pages designed in the client console are visible in the Campaign Web user interface but cannot be edited or modified. Some options may differ between the client console web page designer and the landing page designer coming with the Campaign Web user interface. Learn more in Campaign Classic v7 documentation
  • Online surveys. You can create online surveys and collect answers from the client console only. This capability is not available in the Campaign Web user interface. Learn more in Campaign Classic v7 documentation

Profiles, test profiles, and audiences

You can create, manage, and update profiles and test profiles in both the Campaign client console and Campaign Web user interface. All changes performed in one interface are visible in the other. However, some specific recipient settings and advanced parameters may be missing from the new Campaign Web user interface.

Note that the term ‘recipient’ has been changed to ‘profile’ in the new Web user interface, and ‘Seed addresses’ are now ‘Test profiles.’

All audiences created in the Campaign client console or in Adobe Experience Platform are available in the Campaign Web user interface.

One-shot import/export jobs, as described in Campaign v8 (client console) documentation, are not available in the Campaign Web user interface.

Content design

The new Email Designer coming with Adobe Campaign Web user interface lets you easily create captivating, individually tailored emails through an intuitive drag-and-drop interface. Whether you’re starting from a blank slate, importing existing content, or leveraging existing templates, you can design and refine all content for every email. Learn more

With this new user interface, you can manage email template synchronization from Adobe Experience Manager and integrate with Adobe Experience Manager as a Cloud Service.

Note that the following capabilities are not available for now in the Campaign Web user interface. Use the provided links to browse the Campaign v8 (client console) documentation and learn more about these features.

  • Custom personalization block creation. In addition to the default personalization blocks, you can create custom blocks from the client console. This capability is not available in the Campaign Web user interface. Learn more
  • Content from custom forms. The Content management module lets you create and manage forms to assist your users when creating content in Campaign. This capability is only available with the client console. Learn more in Campaign Classic v7 documentation
  • AMP for emails. The AMP for Email format lets you include AMP components in your messages and improve the email experience with rich and actionable content. This capability is only available in the client console. Learn more in Campaign Classic v7 documentation

Typologies and typology rules

Typologies are sets of typology rules that are executed during the preparation phase to easily apply multiple filtering rules to a delivery at once. They allow marketers to standardize business practices across all deliveries by controlling, filtering, and prioritizing the sending of deliveries.

Typology rules can be selected for a delivery or a delivery template in the Campaign Web user interface, as detailed in this section. However, rules and typology rules creation, management, and customization are only available in the Campaign client console.

Use the provided links to browse the Campaign v8 (client console) documentation and learn more about typology rules:

Workflows

The new Campaign Web user interface brings a reimagined workflow canvas interface to design and manage your processes. Key workflow activities are already available in their new design, and some will come in a future update. Learn more about workflow capabilities, including guardrails and limitations, in this section.

Note that the following capabilities are only available in the Campaign client console:

  • Scripting in workflows
  • ETL activities: Export, Edit schema, Data loading, Data extract, SQL code

Learn more about available workflow activities in Adobe Campaign v8 (console) workflow documentation here.

Offer management

You can send offers in your deliveries created in the Adobe Campaign Web user interface. These offers must have been created in the client console using the Interaction module. Offer design, eligibility rules, and offer management are only available in the Campaign client console. Learn more

Learn how to manage an offer catalog in the Campaign v8 (client console) documentation.

Integrations with Adobe Experience Cloud solutions

The new Campaign modern UI simplifies marketing campaign design and delivery and brings consistency along with other Adobe solutions, including Adobe Experience Platform and Adobe Experience Manager.

The following integrations are available from the Adobe Campaign client console and not yet available in the Campaign Web user interface. Use the provided links to browse the Campaign v8 (client console) documentation and learn more about these integrations:

  • Adobe Analytics data usage and KPI sharing. Learn more
  • Audience sharing with Adobe Experience Cloud (Adobe Audience Manager). Learn more
  • Integration with Adobe Target. Learn more
  • Integration with Adobe Experience Cloud Triggers. Learn more

Reporting

The new Campaign Web user interface comes with a set of new reports and KPIs for all channels: delivery reports, campaign reports, and global reports. Learn more in this section

Some capabilities are only available from the client console. Browse the provided links to the Campaign v8 (client console) documentation and learn more.