Get started with direct mail deliveries

Last update: April 11, 2025

Direct mail is an offline channel that allows you to produce files to mass deliver personalized letters to your customers, such as postcards, flyers, or catalogs.

When creating a direct mail delivery, Adobe Campaign generates an extraction file containing all the targeted profiles and selected data, such as postal addresses and profile attributes. This file is sent to the server of your choice, making it accessible to your chosen direct mail provider, who handles the actual mailing process.

To create direct mail deliveries, you have three options:

  • Workflows: After adding a Direct mail channel activity to your workflow and configuring the basic settings, craft the content of your direct mail deliveries from your right pane menu. For detailed instructions on configuring workflows, refer to this page.
  • Campaigns: Once you create a campaign, you can create a direct mail delivery. For more information on setting up your campaign, refer to this page.
  • Stand-alone deliveries: Engage customers directly and instantly with individual direct mail delivery, without the need for workflows or campaigns. Learn how to create a delivery
Previous pagePreview and send an SMS delivery
Next pageCreate a direct mail delivery

Campaign