Campaign Standard transition to Campaign v8 welcome
Welcome to Adobe Campaign Managed Cloud Services v8!
We are excited to announce that Adobe Campaign Standard users are now eligible to transition to Adobe Campaign Managed Cloud Services v8. This transition brings many benefits:
- Robust IT Infrastructure: With Managed Cloud Services v8, clients can leverage a more robust IT infrastructure, ensuring enhanced performance, reliability, and scalability for their campaigns.
- Enhanced Support: Our Managed Cloud Services team is committed to providing top-notch assistance to ensure a smooth transition and ongoing monitoring of your platform. From troubleshooting to proactive maintenance, we’ve got you covered.
- Integration with Adobe Experience Platform: Managed Cloud Services v8 seamlessly connects with Adobe Experience Platform, empowering clients to leverage the full potential of their data and deliver personalized, impactful campaigns across channels.
- Consistent User Interface and Experience: Rest assured, transitioning to Managed Cloud Services v8 won’t disrupt your workflow. You’ll continue to enjoy the familiar user interface and user experience, ensuring a minimal learning curve for your team.
Key capabilities key-features
Let’s dig deeper in what key capabilities Campaign v8 will offer you:
- Modern, friendly, and unified experience. Learn more.
- New powerful capabilities and seamless processes. Learn more
- New simplified and intuitive query modeler. Learn more
- Built-in cross-channel campaign management capabilities. Learn more
- New and redesigned campaign workflow activities. Learn more
- Target Audience with the query modeler. Learn more
- Easy profile creation and management. Learn more
- Predefined Filters. Learn more
- HTML Converter for email design. Learn more
- SMS with offers. Learn more
Console and Web interface console
As a Campaign v8 user, you have access to both the new Campaign Web interface and the v8 console. Data and settings are synchronized from an environment to another. All your data and settings available in the client console is visible in the Campaign Web user interface, from the Explorer left navigation. Learn more
Supported and unsupported capabilities and interoperability between Campaign Web user interface and Campaign client console in this page
Terminology terminology
Most concepts are similar between Campaign v8 and Campaign Standard. However, there are a few differences. Here are some examples of terminology differences between Campaign Standard and the Campaign v8:
- Custom resources are Schemas
- Messages are referred as Deliveries
- Product users are Operators
- Roles are configured with Named Rights
- Security Groups are Operator Groups
- Organizational units are managed through Folder Permissions
New features new-features
For you to transition smoothly to Campaign v8, key Campaign Standard capabilities have been added to Campaign v8. They are detailed in this documentation.
-
Dynamic Reporting: Dynamic Reporting provides fully customizable and real-time reports to measure the impact of your marketing activities. It adds access to profile data, enabling demographic analysis by profile dimensions such as gender, city and age in addition to functional email campaign data like opens and clicks. Learn more.
-
Centralized branding: Every company has brand visual and technical guidelines. With Adobe Campaign, you can define a set of specification to present a consistent brand to your customers, from logos to technical aspects, such as email sender, URL or domains. Learn more
-
Rest APIs - As a Campaign Stardard migrated user, you can use Rest APIs to create integrations for Adobe Campaign and build your own ecosystem by interfacing Adobe Campaign with the panel of technologies that you use. Learn more.
-
Landing pages - Some improvements have been brought to Campaign v8 landing pages to ensure feature parity with Campaign Standard. Learn more in the release notes and the landing page documentation.