Plans and programs plan-and-programs

Adobe Campaign allows you to configure your folder hierarchy for marketing plans and programs.

To better organize them, Adobe recommends the following hierarchy: Plan > Programs > Campaigns

Create and configure a plan create-plan

To create a plan, you need to create a folder with the folder type Plan Learn more about creating a folder.

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Go to the Folder settings of your plan to manage it.

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You can define Custom options, and to set the scheduling date of your plan.

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To manage the Custom options:

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You can configure them:

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Create and configure a program

To create a program in your plan (Learn more about creating a plan), you need to be in your plan and create a folder with the folder type Program Learn more about creating a folder.

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Go to the Folder settings of your program to manage it.

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You can define Custom options, and to set the scheduling date of your program.

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To manage the Custom options:

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You can configure them:

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How to link a campaign to a program

You have two ways to link a campaign to a program:

Way #1: You already have a program and want to create a campaign linked to it

To link a new campaign to your program, create directly you campaign in the program:

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The Folder settings will be automatically filed with the path to your program.

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Way #2: You already have an existing campaign and want to link it to an existing program

Go to the Settings button of the campaign you want to link to your program:

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In its Properties, click the Folder icon in the Folder settings, in order to choose your Program folder.

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Select your Program folder and click on Confirm button, and then on Save and Close button.

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Your campaign is now listed in your program:

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