Plans and programs plan-and-programs

Adobe Campaign allows you to configure your folder hierarchy for marketing plans and programs.

To better organize them, Adobe recommends the following hierarchy: Plan > Programs > Campaigns

Create and configure a plan create-plan

To create a plan, you need to create a folder with the folder type Plan Learn more about creating a folder.

Go to the Folder settings of your plan to manage it.

You can define Custom options, and to set the scheduling date of your plan.

To manage the Custom options:

You can configure them:

Create and configure a program

To create a program in your plan (Learn more about creating a plan), you need to be in your plan and create a folder with the folder type Program Learn more about creating a folder.

Go to the Folder settings of your program to manage it.

You can define Custom options, and to set the scheduling date of your program.

To manage the Custom options:

You can configure them :

How to link a campaign to a program

You have two ways to link a campaign to a program:

Way #1 : You already have a program and want to create a campaign linked to it

To link a new campaign to your program, create directly you campaign in the program :

The Folder settings will be automatically filed with the path to your program.

Way #2 : You already have an existing campaign and want to link it to an existing program

Go to the Settings button of the campaign you want to link to your program:

In its Properties, click the Folder icon in the Folder settings, in order to choose your Program folder.

Select your Program folder and click on Confirm button, and then on Save and Close button.

Your campaign is now listed in your program: