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Global reports for the direct mail channel global-report-direct

Last update: Wed Apr 10 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

The Direct mail global reports provide users with a comprehensive overview of traffic and engagement metrics at a channel-level.

Navigate to the Reports menu within the Reporting section. You can filter your data depending on the Report date, folder or rules. Learn more

Delivery summary delivery-summary-direct

Delivery overview delivery-overview-direct

The Delivery Overview presents key performance metrics (KPIs) offering in-depth insights into the interaction of your visitors with each direct mail delivery. The metrics are outlined below.

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Learn more on Delivery overview metrics.

  • Messages to deliver: Total number of messages processed during the delivery preparation.

  • Delivered: Number of messages successfully sent, in relation to the total number of sent messages.

  • Errors: Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.

  • Unsubscribes: Number of recipients who clicked unsubscriptions.

Targeted audience delivery-summary-direct-initial-target

The table and graph for Targeted Audience showcase data related to your recipients, with detailed metrics provided below.

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Learn more on Targeted audience metrics.

  • Targeted audience: Total number of targeted recipients.

  • Message to deliver: Total number of messages to be delivered after delivery preparation.

  • Exclusion: Total number of addresses ignored during the analysis when applying rules: address missing, quarantined, on denylist, etc.

Delivery statistics delivery-summary-direct-exec-stats

The Delivery statistics graph and table provide a breakdown of the success of every direct mail delivery, with detailed metrics outlined below.

Learn more on Delivery statistics metrics.

  • Message to deliver: Total number of messages to be delivered after delivery preparation.

  • Success: Number of messages processed successfully in relation to the number of messages to be delivered.

  • Errors / Bounces: Total number of errors cumulated during deliveries and automatic rebound processing in relation to the number of messages to be delivered.

  • New quarantines: Total number of addresses quarantined following a failed delivery (user unknown, invalid domain) in relation to the number of messages to be delivered.

Causes of exclusion causes-exclusion

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The Exclusions graph and table illustrate the reasons that prevented user profiles, excluded from the targeted profiles, from receiving the message.

Learn more on Causes of exclusion metrics.

  • Address in quarantine: Error type generated when address is placed in quarantine.

  • Address not specified: Error type generated when sending a delivery to indicate that the address does not exist.

  • Bad quality address: Error type generated when postal address quality rating is too low.

  • Denylisted address: Error type generated when the recipient was denylisted when the delivery was performed.

  • Double: Error type generated when the recipient was excluded because its keys values were not unique.

  • Control group: The recipient’s address is part of the control group.

  • Target limited in size: The maximum delivery size was reached for the recipient.

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