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Integrate Analytics with Experience Manager
Adobe Analytics is an analytics solution that enables organizations to track, measure, and analyze user behavior on their digital properties, such as websites, mobile apps, streaming media, and social media. Adobe Analytics provides insights into how users interact with digital content, helping organizations optimize their digital experiences and improve their marketing strategies.
Adobe Experience Manager (AEM) is a content management system (CMS) that allows organizations to create, manage, and deliver digital content across multiple channels, such as websites, mobile apps, and social media. AEM enables companies to personalize content, optimize customer experiences, and measure the effectiveness of their digital strategies.
Integrating Adobe Analytics and Adobe Experience Manager provides several benefits, including:
- Precise segmentation: Merge Adobe Analytics & Audience Manager for personalized audience segments in campaigns.
- Comprehensive customer Profiles: Integrate data sources for a unified understanding of interactions and behaviors.
- Optimized ad targeting: Enhance ad effectiveness with data-driven targeting from Adobe Analytics & Audience Manager.
- Informed decisions: Detailed insights from merged Adobe Analytics & Audience Manager data for better choices.
- Personalized experiences: Personalized content & offers across touchpoints, leveraging both platforms’ capabilities.
Common integrations
- When you want to report on AEM web analytics data in Adobe Analytics, and position yourself to integrate with other Experience Cloud applications in the future.
- Tracking website traffic.
- Monitoring marketing campaigns.
- Optimizing website performance.
- When you want to report on AEM web analytics data in Adobe Analytics, and are not planning on using the data in other Experience Cloud applications
- When you use AEM's Core Components for trackable web site elements.
- When you want minimal configuration and implementation.
- Tracking website traffic.
- Monitoring marketing campaigns.
- Optimizing website performance.
- When you want to report digital form analytics data in Adobe Analytics, and position yourself to integrate with other Experience Cloud applications in the future.
- Track form submission.
- Monitoring form field errors.
- Report on submitted form field values.