Integration

Integrate Target with Campaign

Last update: September 29, 2023

CREATED FOR:

  • Beginner
  • User

Adobe Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution.

Adobe Target is a powerful testing and personalization platform that allows businesses to optimize and deliver personalized experiences to their customers. Adobe Target enables businesses to create and test personalized experiences using machine learning, AI, and analytics to deliver the right message to the right audience.

Use Adobe Campaign with Adobe Target to personalize and optimize your email content. Key benefits include:

  • Adobe Campaign data: Enhance targeting in Adobe Target with Adobe Campaign data mart.
  • Audience segmentation: Link segments to visitor ID for optimized targeting and personalized experiences.
  • Targeting enhancements: Access valuable data (user agent, IP address, geolocation) for improved targeting and campaigns.

Common integrations

Experience Cloud applicationsWhen to useCommon use cases
Campaign v7/v8 with Target
  • When you want to personalize email content.
  • When you want to add dynamic content to emails based on the recipient.
  • Offer different discounts based on loyalty status.
  • Display different product offers for male and female customers.
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