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Integrate Real-Time Customer Data Platform with Audience Manager

Adobe Audience Manager (AAM) is a data management platform (DMP) provided by Adobe. It enables businesses to collect, organize, and segment large volumes of audience data from various sources, helping marketers create targeted and personalized advertising campaigns, optimize content delivery, and improve overall customer experiences based on valuable insights gathered from audience behavior and preferences.

Adobe Real-Time Customer Data Platform (Real-Time CDP) is a customer data management platform offered by Adobe. It gathers and unifies customer data from various sources in real-time, providing businesses with a comprehensive and up-to-date view of their customers. This enables marketers to deliver highly personalized and relevant experiences across multiple channels, leading to improved customer engagement, targeted marketing campaigns, and enhanced customer satisfaction.

Integrating Adobe Audience Manager and Adobe Real-Time CDP offers these benefits:

  • Comprehensive customer insights with combined first-party and third-party data, enabling deeper understanding of customer preferences and behaviors.
  • Real-time personalization empowers marketers to deliver relevant experiences, enhancing customer engagement and satisfaction.
  • Precise audience segmentation optimizes marketing efforts, leading to more effective campaigns and improved ROI.
  • Seamless cross-channel experiences ensure consistent messaging and increased customer loyalty.
  • Enhanced data privacy and compliance adherence build trust with customers and mitigate compliance risks.

Common integrations

Experience Cloud applications
Integrates using
When to use
Common use cases
Audience Manager and Real-Time CDP
Adobe Audience Manager data connector
  • Seeking real-time synchronization of customer data.
  • Needing enhanced customer profiling and personalization.
  • Wanting to activate audience segments for targeted marketing.
  • Real-time data synchronization for up-to-date insights.
  • Enhanced customer profiling for personalization.
  • Segment creation and activation for targeted marketing.