AEM Asset and GenStudio for Performance Marketing
Adobe GenStudio using AEM Assets and GenStudio for Performance Marketing
CREATED FOR:
- Beginner
- Leader
- User
Adobe Gen Studio supercharges your content supply chain, helping teams create, manage, and deliver personalized experiences like never before. Adobe Gen Studio is a game changer for organizations with campaigns across multiple channels, keeping everything cohesive, on-brand, and focused on results, while massively boosting your marketing output.
Adobe Experience Manager Assets, or AEM Assets, is Adobe’s go-to digital asset management tool. It’s designed to help you organize and manage all your digital assets, from images and videos to documents, and everything in between.
Gen Studio for Performance Marketing is a Gen AI-powered solution, tailor-made for producing personalized, on-brand content at warp speed. It enables teams to effortlessly produce high-quality content for every channel, from social media, to email, to display ads. So, how do AEM Assets and Adobe Gen Studio for Performance Marketing team up to take your marketing to the next level? Well, let’s break it down. AEM Assets supports a streamlined workflow for managing assets.
Teams can upload, review, and approve content directly in AEM Assets, ensuring only the best, brand-approved assets make it into your campaigns. Those assets are not only ready for Gen Studio for Performance Marketing, but can be used across any channel you choose.
Plus, AEM Assets centralizes everything, all your brand-approved assets in one place, making them easily accessible anywhere. Now, add Gen Studio for Performance Marketing to the mix, and you’ve got a recipe for success. Gen Studio for Performance Marketing’s Gen AI takes approved assets in AEM and exponentially increases their value, allowing you to use them to quickly create personalized and targeted experiences, all with just a few clicks. So, as you can see, AEM Assets and Adobe Gen Studio for Performance Marketing can truly transform your content supply chain.
Unlock the power of Adobe GenStudio and AEM Assets as a Cloud Service to transform your performance marketing workflows. With seamless integration, access brand-approved assets from a centralized repository to create consistent, high-quality content for every campaign and channel. Discover how these tools streamline your content supply chain and elevate your marketing impact.
Prerequisites
The integration between AEM Assets and GenStudio for Performance Marketing requires a foundational understanding of:
Before diving into the setup and workflows, ensure you have the necessary access to AEM Assets and GenStudio for Performance Marketing.
Get started
Explore two comprehensive walkthroughs designed for users with a foundational understanding of AEM Assets and GenStudio for Performance Marketing. The first walkthrough guides you through the setup process, covering everything needed to seamlessly integrate Adobe GenStudio with AEM Assets as a Cloud Service. The second dives into key workflows, showcasing the major motions for leveraging the integration to effectively create, manage, and distribute performance marketing content.
Set up GenStudio for Performance Marketing and AEM Assets
Set up Adobe GenStudio with GenStudio for Performance Marketing and AEM Assets to streamline content creation and ensure brand consistency.
Get started with GenStudio for Performance Marketing and AEM Assets
Learn how to use AEM Assets and GenStudio for Performance Marketing, from uploading and approving assets in AEM to using assets in GenStudio for Performance Marketing.
Integration in action
Explore practical use cases designed for users with a foundational understanding of AEM Assets and GenStudio for Performance Marketing. These examples demonstrate how this integration enhances your workflows—simplifying asset approval processes, creating and utilizing customized content variants, and showcasing how AEM Assets as a Cloud Service and GenStudio for Performance Marketing work together to power efficient and consistent performance marketing campaigns.
Lightweight review and approval in Adobe GenStudio
Explore the use case of uploading, reviewing, and approving assets in AEM Assets to make them available for use in GenStudio for Performance Marketing.
Create variants with Adobe GenStudio
Explore the use case of using AEM Assets and Adobe Express to create asset variations to use in email and Meta ads used to promote the same marketing experience.