Common integrations

Experience Cloud applicationsIntegrates usingWhen to useCommon use cases
Customer Journey Analytics and Real-Time CDPAdobe Experience Platform
  • When you want to use a Customer Journey Analytics (CJA) audience for a journey in Adobe Journey Optimizer.
  • When you want to export the CJA audience to a 3rd-party through an Experience Platform destination.
  • When you want to enrich the Real-Time customer profile with useful attributes derived from event-based data in CJA.
  • Doing all this with minimal latency after publishing the audience to Real-Time CDP.
  • When you want to publish one-time audiences or recurring audiences.
  • Real-time personalized experiences across channels.
  • Comprehensive 360-degree customer journey analysis and activation.
  • Data-driven marketing decisions based on unified customer data.