Adobe Experience Manager (AEM) is a content management system (CMS) that allows organizations to create, manage, and deliver digital content across multiple channels, such as websites, mobile apps, and social media. AEM enables companies to personalize content, optimize customer experiences, and measure the effectiveness of their digital strategies.
Adobe Marketo Engage is a marketing automation platform and customer engagement software offered by Adobe. It is used by businesses and marketers to streamline marketing campaigns, manage customer relationships, and automate various marketing processes, such as lead generation, email marketing, analytics, and personalized content delivery, ultimately helping organizations to drive customer engagement and improve marketing effectiveness.
Integrating Experience Manager and Marketo Engage provides several benefits, including:
