Integration

Integrate Campaign with Experience Manager

Last update: February 12, 2024

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Adobe Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution.

Adobe Experience Manager (AEM) is a content management system (CMS) that allows organizations to create, manage, and deliver digital content across multiple channels, such as websites, mobile apps, and social media. AEM enables companies to personalize content, optimize customer experiences, and measure the effectiveness of their digital strategies.

The key benefits of integrating Adobe Campaign and AEM Experience Manager are:

  • Manage the content of your email deliveries and your forms directly in Adobe Experience Manager.
  • Use brand assets while editing an email or a landing page in Adobe Campaign, from Adobe Experience Manager Assets.

Common integrations

Experience Cloud applicationsIntegrates usingWhen to useCommon use cases
Campaign v7/v8 with AEM Assets 6.5AEM integration package
  • When you want to create email templates or landing pages using WYSIWYG authoring.
  • Personalized email campaigns.
  • Dynamic content and offers.
  • Unified customer experience.
Campaign Standard with AEM FormsAdobe IMS access tokens
  • When you want to automatically send emails based on digital form submissions.
  • Lead generation and nurturing.
  • Event registrations and follow-ups.
  • Customer feedback and engagement.
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