Content supply chain

Last update: November 19, 2024

Plan, create, personalize, and publish unforgettable content for every customer - at the speed of now.

Meeting real-time customer expectations for personalized experiences requires more digital content than ever. With Adobe’s creative workflow and asset management solutions, your teams can plan, create, and deliver personalized content at scale that supports the customer journey at every touchpoint.

Use caseDescriptionExamplesApplications
Create marketing collateral using brand assetsBuild and oversee email marketing content and templates using AEM and Adobe Campaign.
  • Send marketing emails created with AEM
Campaign and AEM
Create on-brand, personalized marketing experiences.
  • Send marketing emails created in GenStudio for Performance Marketing with on-brand images from AEM Assets.
  • Create on-brand Meta ads in GenStudio for Performance Marketing using on-brand images from AEM Assets.
GenStudio for Performance Marketing and AEM
Manage asset creationCoordinate and measure the creation and use of assets in an enterprise by integrating AEM Assets and Workfront.
  • Enterprise asset management
  • Streamline asset workflows
  • Enhance collaboration and approval
  • Improve project management
AEM Assets and Workfront
Coordinate and measure the creation and use of assets in a department by integrating AEM Assets Essentials and Workfront.
  • Departmental asset management
  • Streamline asset management
  • Enable collaboration and approval
  • Improve project management
AEM Assets Essentials and Workfront
Create and manage asset updates across Creative Cloud and Workfront applications
  • Upload and share assets across multiple platforms
  • Kick off asset review and approval processes
  • View asset requirements and feedback across platforms
Creative Cloud and Workfront
Create marketing collateral using brand assetsLeverage brand assets efficiently across marketing campaigns by utilizing Adobe Experience Manager Assets Essentials and Adobe Journey Optimizer.
  • Create and manage assets in Experience Manager Assets Essentials and use them in Adobe Journey Optimizer
Journey Optimizer and AEM Asset Essentials
Capture customer dataAugment native Campaign capabilities to capture customer data for targeting and personalization of marketing campaigns.
  • Create profiles and collect additional information.
  • Subscriptions
AEM Forms and Campaign Standard
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Experience Cloud