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Integrate Adobe Target with Adobe Real-Time Customer Data Platform

Adobe Real-Time Customer Data Platform (Real-Time CDP) is a customer data management platform offered by Adobe. It gathers and unifies customer data from various sources in real-time, providing businesses with a comprehensive and up-to-date view of their customers. This enables marketers to deliver highly personalized and relevant experiences across multiple channels, leading to improved customer engagement, targeted marketing campaigns, and enhanced customer satisfaction.

Adobe Target is a powerful testing and personalization platform that allows businesses to optimize and deliver personalized experiences to their customers. Adobe Target enables businesses to create and test personalized experiences using machine learning, AI, and analytics to deliver the right message to the right audience.

Integrating Real-Time CDP with Target gives you the ability to personalize content using known customer data. Also, the data governance and consent capabilities of Real-Time CDP help ensure you are using that known customer data responsibly and adhering to legal, contractual, and regulatory restrictions as well as respecting customer preferences. Key benefits of integrating Real-Time CDP and Target include:

  • Deliver personalized experiences on your website and mobile apps.
  • Share segments and profile attributes from Adobe Real-Time CDP to Adobe Target.
  • Target content to segments and display attribute values.
Experience Cloud applications
Integrates using
When to use
Common use cases
Real-Time CDP and Target
Web SDK and Target destination
  • When you want the fastest sharing of data from Real-Time CDP to Target for your website.
  • Supports same-page and next-page personalization.