Common integrations

Experience Cloud applicationsIntegrates usingWhen to useCommon use cases
Analytics sending data to Audience ManagerAdobe Analytics tags extension or AppMeasurement.js with server-side forwarding enabled
  • When you want to send Adobe Analytics data to Audience Manager to create segments that can be shared with other Adobe Experience Cloud destinations, people-based destinations, or other device-based and custom destinations supported by Audience Manager.
  • Share segments to ad platforms that include behavioral attributes collected in Analytics.
  • Enrich segments with Analytics data to create high-value, cross-channel segments to use in on-site targeting.
  • Layer in Analytics data to segments keyed off on hashed identifiers, such as email, to use in social media platforms.
Audience Manager sending data back to AnalyticsAdobe Analytics tags extension or AppMeasurement.js with server-side forwarding enabled
  • When you want to share segments from Audience Manager to Analytics to inform audience discovery, segmentation, and optimization.
  • Use Audience Manager segments that include demographic data from third-party providers in Analytics reports.
  • Use Audience Manager segments that include campaign data from ad servers in Analytics reports.
  • Use Audience Manager segments that include onboarded CRM data in Analytics reports.
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