Create variants with Adobe GenStudio

Hi, let’s explore how to create image variants of approved brand images from AEM Assets for use in Gen Studio for performance marketing and how this accelerates your content and marketing velocity. In this video, we’ll show you how to use AEM Assets and Adobe Express to quickly create different variants of an approved image for the Weekend Experience Iceland adventure optimized for meta ads. These variants will support meta ads created in Gen Studio for performance marketing promoting a 25% discount in attempt to appeal to families on social media. We’ll start in AEM Assets with an approved image that was previously used in an email campaign in Gen Studio for performance marketing. Using this image as our starting point maintains brand and campaign consistency, but we need unique variants optimized for metas platforms like Instagram and Facebook. We’ll begin by opening the image from AEM Assets directly in Adobe Express.

Here, we’ll add eye-catching elements promoting the discount. Let’s start with a sale banner. Adobe Express makes this easy. Simply select Text, search for sale, find a style we like, and place it on the canvas. Next, we’ll adjust the default text from 50% off to 25% off. We could tweak other text, but it looks great as is. Then, we’ll apply the Weekend brand font already configured in Adobe Express as part of the Weekend brand guidelines. Now, let’s apply the Weekend brand theme. Select the banner, choose Theme, and pick the Weekend color palette. Adobe Express allows us to quickly experiment with different color combinations until we find the right one. That looks perfect. Once the base design composition is ready, we’ll use Adobe Express to intelligently resize it for various meta ad sizes. Under the resize option, Adobe Express provides a list of different sizes for various use cases. We’ll scroll down to the ads section and select the Instagram and Facebook ad formats. Adobe Express intelligently adjusts the original design, resizing and repositioning elements to fit the new canvases. However, sometimes they may need a human touch to look just right. We can quickly open each variant and make adjustments for the best appearance. We can reposition the sale banner and adjust the size and placement of the image to optimize the layout. Of course, we could make more drastic changes to each variant, like adding or removing elements or changing styles. But for now, we’ll keep it simple and just adjust the badge size and placement over the image. And that’s it. We have our three meta ads ready to go. Next, we want to save these three variants back to AEM Assets. To do this, open the pages view. Select the pages to save. And click save. Here, we can specify how we want these files saved back to AEM Assets. The file name not only dictates the file’s name, but also places all three variants into a folder with this name and today’s date. Then, select the location in AEM to save the variants to. We’ll choose the Experience Iceland adventure folder. Add optional metadata to improve discoverability and appropriate usage. We can set the campaign these assets are intended for, as well as the channels they’re meant to be used on. Finally, save them back to AEM Assets. With the images saved in AEM Assets, they’re ready for approval. Adobe Gen Studio offers several ways to manage asset review and approval, but we’ll keep it simple and do it directly in AEM Assets. Open the folder where the assets were saved, select all three images, and update their status to approved. With the assets approved, they’re ready for approval. With the assets approved, they’re ready for use in Gen Studio for performance marketing. Now, let’s switch over to Gen Studio for performance marketing, where we’ll bring these images into a meta ad experience.

Start by creating a new meta ad. We generated image variants that support all three of our meta ad formats, but for the sake of time, we’ll only create one meta ad experience. Choose the vertical ad format, which uses a 4 by 5 aspect ratio image. Next, we need to define the parameters for the experience we want to generate. Select Weekend as the brand, the Family Planner persona, and Experience Iceland Adventure as the product. Then, choose the image to use in the ad. Make sure the location is set to the AEM Assets repository where the image variants were saved. In this case, it’s DX product enablement. Locate the 4 by 5 image variant we created in Adobe Express. Select it and press Use.

The final step is to provide a prompt telling Gen Studio for performance marketing what kind of experience it should generate. Let’s instruct it to promote the 25% discount to Weekend’s social media followers. After a brief moment, Gen Studio for performance marketing generates four excellent meta ad experiences, each using our 4 by 5 image variant. We can, of course, create other meta ad experiences in Gen Studio for performance marketing using the other two meta ad image variants we created in Adobe Express. In just a few minutes, we transformed a brand-approved image from an email campaign into multiple meta ad variants promoting a special discount. So, as you can see, Adobe Gen Studio streamlines your content supply chain, unlocking new levels of marketing efficiency and creativity. Thanks for watching. If you found this helpful, be sure to check out our other videos and resources.