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Integrate Analytics with Commerce
Adobe Commerce is an industry-leading e-commerce platform that provides businesses with a flexible and robust solution to create and manage online stores. It offers a wide range of features and functionalities that empower businesses to build unique, scalable, and personalized shopping experiences for their customers.
Adobe Analytics is an analytics solution that enables organizations to track, measure, and analyze user behavior on their digital properties, such as websites, mobile apps, streaming media, and social media. Adobe Analytics provides insights into how users interact with digital content, helping organizations optimize their digital experiences and improve their marketing strategies.
Key benefits of integrating Adobe Commerce and Adobe Analytics include:
- Comprehensive customer insights: The integration provides a unified view of customer interactions, allowing businesses to gain deeper insights into customer behavior, preferences, and purchase patterns.
- Enhanced marketing attribution: By combining data from Adobe Commerce and Adobe Analytics, marketers can better attribute sales and conversions to specific marketing efforts, enabling more accurate ROI measurement and optimization.
- Personalized customer experiences: Integrating both platforms enables personalized experiences based on customer data, leading to more relevant product recommendations, targeted offers, and improved customer satisfaction.
- Efficient e-commerce optimization: Businesses can use analytics data to identify opportunities for website and user experience optimization, resulting in increased conversions, reduced cart abandonment, and improved overall e-commerce performance.
- Data-driven decision making: The integration empowers data-driven decision-making by providing a comprehensive view of customer journeys, enabling businesses to make informed marketing, sales, and product decisions based on real insights.
Overall, integrating Adobe Commerce and Adobe Analytics creates a powerful e-commerce ecosystem that combines data-driven insights with personalized experiences, leading to better customer engagement, increased sales, and overall business growth.
Common integrations
- Module installed in Adobe Commerce
- Adobe Experience Edge Network
- Adobe Client Data Layer (ACDL)
- When you want to ensure a complete picture of your store's overall performance. More specifically, the Adobe Analytics integration for Commerce Intelligence provides functionality for merchants to start combining their Adobe Commerce and Adobe Analytics data sets.
- Track online orders
- Track cart actions, conversions and other metrics.