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Integrate Adobe Target

Last update: Thu Aug 07 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Applies to:
  • Experience Manager as a Cloud Service

CREATED FOR:

  • Beginner
  • Developer
  • Leader
  • User

Learn how to integrate AEM as a Cloud Service (AEMCS) with Adobe Target to activate personalized content, such as Experience Fragments, as offers in Adobe Target.

The integration enables your marketing team to create and manage personalized content centrally in AEM. This content can then be seamlessly activated as offers in Adobe Target.

IMPORTANT
The integration step is optional if your team prefers to manage offers entirely within Adobe Target, without using AEM as a centralized content repository.

High-Level Steps

The integration process involves four main steps that establish the connection between AEM and Adobe Target:

  1. Create and configure an Adobe Developer Console project
  2. Create an Adobe IMS configuration for Target in AEM
  3. Create a legacy Adobe Target configuration in AEM
  4. Apply the Adobe Target configuration to Experience Fragments

Create and Configure an Adobe Developer Console Project

To enable AEM to communicate securely with Adobe Target, you must configure an Adobe Developer Console project using OAuth server-to-server authentication. You can use an existing project or create a new one.

  1. Go to the Adobe Developer Console and sign in with your Adobe ID.

  2. Create a new project or select an existing one.
    Adobe Developer Console Project

  3. Click Add API. In the Add an API dialog, filter by Experience Cloud, select Adobe Target, and click Next.
    Add API to Project

  4. In the Configure API dialog, select the OAuth Server-to-Server authentication method and click Next.
    Configure API

  5. In the Select Product Profiles step, select the Default Workspace and click Save Configured API.
    Select Product Profiles

  6. In the left navigation, select OAuth Server-to-Server and review the configuration details. Note the Client ID and Client Secret - you need these values to configure the IMS integration in AEM.
    OAuth Server-to-Server Details

Create an Adobe IMS Configuration for Target in AEM

In AEM, create an Adobe IMS configuration for Target using the credentials from the Adobe Developer Console. This configuration enables AEM to authenticate with the Adobe Target APIs.

  1. In AEM, navigate to Tools > Security and select Adobe IMS Configurations.
    Adobe IMS Configurations

  2. Click Create.
    Create Adobe IMS Configuration

  3. On the Adobe IMS Technical Account Configuration page, enter the following:

    • Cloud Solution: Adobe Target
    • Title: A label for the configuration, such as “Adobe Target”
    • Authorization Server: https://ims-na1.adobelogin.com
    • Client ID: From the Adobe Developer Console
    • Client Secret: From the Adobe Developer Console
    • Scope: From the Adobe Developer Console
    • Org ID: From the Adobe Developer Console

    Then click Create.

    Adobe IMS Configuration Details

  4. Select the configuration and click Check Health to verify the connection. A success message confirms that AEM can connect to Adobe Target.
    Adobe IMS Configuration Health Check

Create a Legacy Adobe Target Configuration in AEM

To export Experience Fragments as offers to Adobe Target, create a legacy Adobe Target configuration in AEM.

  1. In AEM, navigate to Tools > Cloud Services and select Legacy Cloud Services.
    Legacy Cloud Services

  2. In the Adobe Target section, click Configure Now.
    Configure Adobe Target Legacy

  3. In the Create Configuration dialog, enter a name such as “Adobe Target Legacy” and click Create.
    Create Adobe Target Legacy Configuration

  4. On the Adobe Target Legacy Configuration page, provide the following:

    • Authentication: IMS
    • Client Code: Your Adobe Target client code (found in Adobe Target under Administration > Implementation)
    • IMS Configuration: The IMS configuration you created earlier

    Click Connect to Adobe Target to validate the connection.

    Adobe Target Legacy Configuration

Apply the Adobe Target Configuration to Experience Fragments

Associate the Adobe Target configuration with your Experience Fragments so they can be exported and used as offers in Target.

  1. In AEM, go to Experience Fragments.
    Experience Fragments

  2. Select the root folder that contains your Experience Fragments (for example, WKND Site Fragments) and click Properties.
    Experience Fragments Properties

  3. On the Properties page, open the Cloud Services tab. In the Cloud Service Configurations section, select your Adobe Target configuration.
    Experience Fragments Cloud Services

  4. In the Adobe Target section that appears, complete the following:

    • Adobe Target Export Format: HTML
    • Adobe Target Workspace: Select the workspace to use (for example, “Default Workspace”)
    • Externalizer Domains: Enter the domains for generating external URLs

    Experience Fragments Adobe Target Configuration

  5. Click Save & Close to apply the configuration.

Verify the Integration

To confirm that the integration works correctly, test the export functionality:

  1. In AEM, create a new Experience Fragment or open an existing one. Click Export to Adobe Target from the toolbar.
    Export Experience Fragment to Adobe Target

  2. In Adobe Target, go to the Offers section and verify that the Experience Fragment appears as an offer.
    Adobe Target Offers

Additional Resources

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