API Differences

There are important distinctions between Target Admin APIs (including the Recommendations APIs) and Target Delivery APIs:

  • Admin APIs let you configure various aspects of Target that you can also configure in the Target UI. The exception to this is the Models API, which lets you configure aspects of Target not available in the UI. Regardless, all Admin APIs require authentication.

  • Delivery APIs let you retrieve content. Delivery APIs do not require authentication.

To use Target Admin APIs, you must configure authentication using the Adobe Developer Console. For more information, see How to Configure Authentication.

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