Target API overview

This article describes the different Target APIs in general, before focusing on requirements specific to the Admin and Profile APIs. If you wish to administer Target via the UI, see the administration section of the Adobe Target Business User Guide.

API Types

The Adobe Target APIs are a collection of APIs that power Adobe Target products, such as Adobe Recommendations. These APIs allow for the creation of data-rich user interfaces you can use to manipulate and integrate data.

Adobe Target APIs may be grouped according to type: Admin, Profile, Delivery, and Reporting.

The Admin APIs and Profile APIs are often referred to collectively (“Admin and Profile APIs”), but may also be referred to separately (“Admin APIs” and “Profile APIs”). The Recommendations API is a specific implementation of a Target Admin API.
API type
What it enables you to do
Download link
Other helpful links
Create, modify, and delete activities, audiences, offers, and other objects (including Recommendations entities, criteria, designs, and so on. The Recommendations APIs are a type of Admin API.)
Use Recommendations APIs
Retrieve and modify user profiles stored in Adobe Target.
Target Profile API Postman Collection
Retrieve optimized and personalized content from Target for delivery to an end user.
Target Delivery API Postman Collection
Export activity results and other reporting results.
Reporting APIs are included within the Target Admin API Postman collection.
Manage the list of features you want Target to exclude from its machine-learning models (the “blocklist”). The Models API is a type of Admin API, but it is listed here separately due to its unique operations against objects (blocklists) not accessible through the UI.

API Differences

There are important distinctions between Target Admin APIs (including the Recommendations APIs) and Target Delivery APIs:

  • Admin APIs let you configure various aspects of Target that you can also configure in the Target UI. The exception to this is the Models API, which lets you configure aspects of Target not available in the UI. Regardless, all Admin APIs require authentication.

  • Delivery APIs let you retrieve content. Delivery APIs do not require authentication.

To use Target Admin APIs, you must configure authentication using the Adobe Developer Console. For more information, see How to Configure Authentication.