Personalization Overview
Learn how AEM as a Cloud Service (AEMCS) integrates with Adobe Target and Adobe Experience Platform (AEP). Discover how to deliver personalized experiences using A/B testing, targeting users based on their behavior, or personalizing content using customer profiles.
Prerequisites
To demonstrate various personalization scenarios, this tutorial uses the sample AEM WKND project. To follow along, you need:
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An Adobe org with access to:
- AEM as a Cloud Service environment – to create and manage content
- Adobe Target – to compose and deliver personalized experiences
- Adobe Experience Platform applications – to manage customer profiles and audiences
- Tags (formerly Launch) in AEP – to deploy the Web SDK and custom JavaScript for data collection and personalization
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A basic understanding of AEM components and Experience Fragments
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The AEM WKND project deployed to your AEM as a Cloud Service environment.
Get Started
Before exploring specific use cases, you first configure AEM as a Cloud Service for personalization. Begin by integrating Adobe Target and Tags to enable client-side personalization using the AEP Web SDK. These foundational steps allow your AEM pages to support experimentation, audience targeting, and real-time personalization.
Integrate AEMCS with Adobe Target to activate personalized content as Adobe Target offers.
Integrate AEMCS with Tags to inject the Web SDK and custom JavaScript for data collection and personalization.
Use Cases
Explore the following common personalization use cases supported by AEMCS, Adobe Target, and Adobe Experience Platform.
Learn how to test different content variations in AEMCS using Adobe Target for A/B testing.
Learn how to personalize content based on user behavior using Adobe Experience Platform and Adobe Target.