Appendix: Available fields for dynamic ad feed files
The following feed fields are available on the Advertising Creative backend. You can upload a feed file that uses your organization-specific field names. However, before you can create a catalog from your feed file, you must map each field in the feed file to one of the following fields in the feed template that’ll you use to create the catalog.
The only field that must have an equivalent in your feed file is PART_NUM.
Field Name
Data Type
Required?
PART_NUM
varchar(64)
YES
PRODUCT_NAME
text
NO
PRODUCT_URL
text
NO
PRICE
decimal(10,2)
NO
DISCOUNT_PRICE
decimal(10,2)
NO
IMAGE
varchar(1024)
NO
IMAGE_HEIGHT
int
NO
IMAGE_WIDTH
int
NO
IMAGE_1
varchar(1024)
NO
IMAGE_2
varchar(1024)
NO
IMAGE_3
varchar(1024)
NO
IMAGE_4
varchar(1024)
NO
IMAGE_5
varchar(1024)
NO
IMAGE_6
varchar(1024)
NO
IMAGE_7
varchar(1024)
NO
IMAGE_8
varchar(1024)
NO
IMAGE_9
varchar(1024)
NO
IMAGE_10
varchar(1024)
NO
TEXT_1
text
NO
TEXT_2
text
NO
TEXT_3
text
NO
TEXT_4
text
NO
TEXT_5
text
NO
TEXT_6
text
NO
TEXT_7
text
NO
TEXT_8
text
NO
TEXT_9
text
NO
TEXT_10
text
NO
TEXT_11
text
NO
TEXT_12
text
NO
TEXT_13
text
NO
TEXT_14
text
NO
TEXT_15
text
NO
ADDITIONAL_PRICE_1
decimal(10,2)
NO
ADDITIONAL_PRICE_2
decimal(10,2)
NO
ADDITIONAL_PRICE_3
decimal(10,2)
NO
AD_SIZE
varchar(32)
NO
RANK
int
NO
COUNTRY
text
NO
STATE
text
NO
CITY
text
NO
ZIP
text
NO
DMA
text
NO
PROFILE_FILTER_1
text
NO
PROFILE_FILTER_2
text
NO
PROFILE_FILTER_3
text
NO
PROFILE_FILTER_4
text
NO
PROFILE_FILTER_5
text
NO
DATAPASS_FILTER_1
text
NO
DATAPASS_FILTER_2
text
NO
DATAPASS_FILTER_3
text
NO
DATAPASS_FILTER_4
text
NO
DATAPASS_FILTER_5
text
NO
AUDIENCE_SEGMENT
text
NO
LANGUAGE
text
NO
CREATIVE_ATTRIBUTE_1
varchar(256)
NO
CREATIVE_ATTRIBUTE_2
varchar(256)
NO
CREATIVE_ATTRIBUTE_3
varchar(256)
NO
CREATIVE_ATTRIBUTE_4
varchar(256)
NO
CREATIVE_ATTRIBUTE_5
varchar(256)
NO
CREATIVE_ATTRIBUTE_6
varchar(256)
NO
CREATIVE_ATTRIBUTE_7
varchar(256)
NO
CREATIVE_ATTRIBUTE_8
varchar(256)
NO
CREATIVE_ATTRIBUTE_9
varchar(256)
NO
CREATIVE_ATTRIBUTE_10
varchar(256)
NO
IS_DEFAULT
enum
NO
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