Customize creative optimization and scheduling for an experience without decision tree targeting
Experiences with existing creatives only
By default, the creative rotation for an ad experience tag is determined algorithmically to optimize the overall click-through rate, and the creative optimization settings apply to all assigned creatives. You can customize the creative rotation to manually run the creatives according to relative weights or to algorithmically optimize for a specified Advertising DSP custom goal. You can also schedule specific creatives to run during specified, sequential time periods and apply custom creative rotation settings for each schedule.
Configure creative optimization without scheduling
When creative scheduling is disabled, the creative optimization settings apply to all assigned creatives.
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In the main menu, click Creative > Experiences.
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Do one of the following:
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In card view, click … next to the experience name, and then click Tag Manager.
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In table view, hold the cursor over the row, click More, and then click Tag Manager.
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