Manage standard ads in Creative Studio

Open the Ad Variations Generator in either of the following ways:

• From the Creatives tab:

  1. In the main menu, click Creative Studio.

  2. On the Creatives tab, click Generate in the Generate standard ads from templates quick action card.

  3. In the template selection dialog, click a template to select it, then click Use this template.

• (Display ads only) From the Templates tab:

  1. In the main menu, click Creative Studio.

  2. Click the Templates tab.

  3. Hold the cursor over a template card and click … > Generate ad variations.

The Ad Variations Generator opens. The canvas shows the Template Sizes section with the template’s available ad formats and an Ad Concepts section where generated content will appear.

(Optional) To apply a brand profile to the ads, select a Brand Profile in the canvas toolbar.

The AI assistant uses your brand’s logo, color palette, voice guidelines, image standards, and channel guidelines when generating content.

Build ad variations using the AI Assistant:

1. In the Ask AI to generate ad variations… field, type a request and press Enter, or click one of the featured prompts:

   • Write 3 headline variations for this template
   • Generate 3 versions of this ad that will help with performance
   • Create a new size template

   The AI generates results on the canvas and organizes them into concepts, each representing a distinct content variation. The concept counter in the Ad Concepts section tracks how many concepts exist (for example, (2/10)). Up to 10 concepts are allowed per session.

2. Continue refining by sending follow-up messages. Examples:

   • “Make all the copy more playful and less corporate.”
   • “Change the logo to the white version.”
   • “Set the CTA to ‘Shop Now’ on all concepts.”
   • “Resize this ad to all 6 IAB standard display sizes.”
   • “Give me 3 different headline concepts with a matching background image for each.”

   note
   NOTE
   The AI assistant can generate and modify text (headlines, subheadlines, CTAs, body copy), swap background images, apply brand colors, switch logo versions, and create new size templates. It can’t change template structure: element positions, layout, spacing, padding, font family, font size, or borders. Make structural changes in the template editor before starting the session. See Edit a template.

3. (Optional) To include a visual reference in a request, click the + button in the chat input area. In the Select from Asset Library dialog:

   • To use an asset in your asset library, click the asset, and then click Add to chat. Submit your message to include the asset as context.

   • To upload one or more assets, click Upload Assets and select the files on your device or network.

(Optional) Use the canvas toolbar to review the generated ads:

• Brand: Select or change the brand profile applied to the session.
• Zoom in / Zoom out: Adjust the canvas zoom level.
• Fit to screen: Reset the view to show all sizes.
• Replay animations: Replay template animations.

When the AI creates a new size, Adjust, Keep, and delete controls appear on the new size card. Click Keep to accept the size as-is, click Adjust to open the template in the display editor where you can make structural changes and then click Update Ad Format to save, or click the delete icon to remove the new size.

(Optional) Manage concepts and variations:

• To manage a concept, hold the cursor over the concept label (for example, Concept 3) and click …, then select an option:

  • Add to chat: References the concept in your next prompt.
  • Delete: Removes the concept.

• To manage an individual variation, hold the cursor over the variation card and click …, then select an option:

  • Add to Chat: References the variation in your next prompt. You can also click directly on the variation card body to toggle the mention.
  • Edit Data: Opens a dialog where you can update the variation Name and the click-through URL for each click tag defined in the template. Click Save to apply.
  • Delete: Removes the variation.

When you are satisfied with the generated concepts, click Save Standard Ads in the header.

The button is disabled until at least one concept exists.

In the Save Standard Ads dialog, specify the following settings, then click Save Standard Ads.

Advertiser: (Required) The advertiser to save the creatives under.

Creative Library: (Required) The creative library to save the creatives to. The library picker is enabled after you select an advertiser.

Attach to Bundles: (Optional) When enabled, the saved creatives are attached to one or more bundles. For each ad variation, select a bundle, or enter a new bundle name.

[Settings for each ad]: For each ad variation, you can view and optionally change the Name, Language, and click URL.

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Edit.

A full-screen editor opens with a live ad preview on the left and a settings panel on the right.

Edit the ad settings using the Details and Attributes tabs:

Details tab:

• Creative Name: (Required) The display name for the creative.
• Language: (Required) The language of the ad content.
• Creative Size: (Read-only) The ad dimensions.
• Click tags: If the template defines click tags, then each click tag appears as a required field labeled with the tag name. Enter the click-through destination URL for each tag.
• Label: (Optional) Labels for organizing creatives. Select existing labels, or enter a new tag and click Add tag.

Attributes tab:

The live preview updates in real time as you edit. The Attributes tab is unavailable while the preview is loading.

• Text attributes: Enter the text value for each editable text layer defined in the template.
• Image attributes: Shows a thumbnail of the current image. Click Replace Image to upload a replacement (PNG, JPEG, GIF, WebP, or SVG).

Click Update Creative.

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Generate Ad Variations.

The Ad Variations Generator opens with the selected ad pre-loaded.

Use the AI chat interface to generate and refine additional variations. See “Create standard ads” for the complete workflow.

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Duplicate.

The new creative is named <original name> (copy).

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Change Log.

A dialog opens showing a table of changes to the ad.

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Download.

The creative downloads according to your browser’s normal procedure.

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Delete.

In the confirmation message, click Delete.