Manage dynamic creatives in Creative Studio

In the main menu, click Creative Studio.

On the Creatives tab, click Build in the Build dynamic creatives from catalog data quick action card.

The four-step Build Dynamic Creative dialog opens.

In the template gallery, click a template to select it.

The Next button is disabled until a template is selected.

Click Use this template.

Configure the creative settings:

• Ad Library: Select the creative library in which to save the creative.
• Dynamic creative name: Enter a name for the dynamic creative.
• Number of cards: Enter the number of catalog offers to include in each ad combination (1-50).
• Assign dynamic creative to a bundle: (Optional) When enabled, the saved creatives are attached to a bundle. Select a bundle from the library.

Select one or more catalogs:

1. (Optional) Use Catalog template to filter the catalog list to a specific template family. To optionally download the template file to review it, click Download feed template.

2. Search for and select catalogs from the list. All selected catalogs must belong to the same catalog template family; a warning appears if you attempt to mix families.

3. (Optional) To upload a new catalog file, drag and drop the file onto the upload area or click Browse Files. Supported formats: JPG, PNG, JPEG, XLS, XLSX, CSV, TSV, ZIP, and MP4. Maximum file size: 25 MB. You can upload one file at a time. Uploaded catalogs appear in the chip list labeled (uploaded).

Click Continue.

Under Targeting, select at least one data source for personalizing the creative: Profile data, Geographic data, Data pass, or Audience Segment.

For each template element, select the matching catalog field from the dropdown.

Click Continue.

Choose whether to Save Dynamic Creative & Skip QA or to Continue to QA.

If you continue to QA, the canvas shows all ad combinations generated from the catalog, displayed as rows with a preview of each catalog entry rendered in the template.

If you continue to QA:

1. Do any of the following:

   • Use the Zoom in and Zoom out controls to adjust the canvas view.

   • Use the pagination controls (X-Y of Z) to page through catalog rows.

   • To edit an ad combination:

     1. Hold the cursor over the catalog row and click Edit.

     2. In the Edit Row dialog, update the field values.

     3. Click Save.

     The canvas refreshes to reflect the updated values.

   • Use the AI Assistant chat panel to analyze and filter catalog combinations. Type your request in the Ask anything field, or click one of the suggested prompts:

     • Run a comprehensive QA pass on this dynamic creative
     • Show me side-by-side comparisons of A/B testing creatives
     • Show me all ads for millennial women in urban markets

     The AI agent can:

     • Filter the canvas to show ads that match a specific audience segment, geography, language, category, or other catalog field.
     • Check for quality issues such as character-limit overruns, content overflow or bleed, broken image links, and disclaimer visibility.
     • Compare ad combinations for A/B testing analysis.
     • Organize ads into groups for side-by-side review.

     The AI agent can’t modify catalog-sourced content. To change ad content, update the source catalog.

2. Save Save Dynamic Creative in the header.

3. In the confirmation message, click Create.

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Edit.

A full-screen editor opens with an ad preview on the left and a settings panel on the right.

Edit the creative settings using the Details and Attribute Mapping tabs:

Details tab:

• Advertiser, Ad Library, and Ad template are read-only.

• Dynamic creative name: The display name for the creative.

• Number of cards: The number of catalog offers included in each ad combination (1-50).

• (Optional) Under Catalogs, update the catalog selection:

  • Use Catalog template to filter available catalogs. To optionally download the template file, click Download feed template.
  • Search and select catalogs from the list, or upload a new catalog file by dragging it to the upload area or clicking Browse Files (supported formats: JPG, PNG, JPEG, XLS, XLSX, CSV, TSV, ZIP, MP4; maximum 25 MB; one file at a time). Uploaded catalogs are labeled (uploaded) in the chip list.

  All catalogs must belong to the same catalog template family.

Attribute Mapping tab:

• Under Targeting, select at least one data source: Profile data, Geographic data, Data pass, or Audience Segment.
• Under Attribute Mapping, update the mapping from each template layer name to the corresponding catalog column label.

Click Update Creative.

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > QA Assistant.

The QA screen opens. See “Step 5: Preview and QA with AI” for the available canvas controls and AI assistant capabilities.

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Change Log.

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Duplicate.

The new creative is named <original name> (copy).

In the main menu, click Creative Studio.

On the Creatives tab, hold the cursor over the creative card and click … > Delete.

In the confirmation message, click Delete.