DocumentationAdvertisingCreative Guide

Manage dynamic creatives in Creative Studio

Last update: November 4, 2026

CREATED FOR:

  • User

The Creatives tab in Creative Studio lists your dynamic creatives by library. From here you can build new catalog-driven dynamic creatives, quality-check creatives with AI, edit the details and attribute mapping of existing creatives, view change logs, duplicate creatives, and delete creatives.

Build a dynamic creative build-dynamic-creative

Use this workflow to create catalog-driven dynamic creatives. A four-step guided wizard walks you through selecting a template, connecting a catalog, and mapping catalog fields to template elements. After setup, the AI Assistant helps you to preview and quality-check each ad combination generated from the catalog data.

Dynamic creatives differ from standard ads in a key way: the AI agent can’t modify catalog-sourced content. It can filter, analyze, and flag issues — but to change ad content you must update catalog values manually, either from the QA screen or in the source catalog.

Prerequisites

  • At least one user-created display ad template (not a system template) must exist in your template library.
  • A product or content catalog (feed) is available in your account.

Step 1: Open the Build Dynamic Creative wizard open-wizard

  1. In the main menu, click Creative Studio.

  2. On the Creatives tab, click Build in the Build dynamic creatives from catalog data quick action card.

    The four-step Build Dynamic Creative dialog opens.

Step 2: Select a template select-template

NOTE
The template gallery lists only display ad templates that you created. System templates and video ad templates aren’t available as a starting point for dynamic creatives.

  1. In the template gallery, click a template to select it.

    The Next button is disabled until a template is selected.

  2. Click Use this template.

Step 3: Select a catalog select-catalog

  1. Configure the creative settings:

    • Ad Library: Select the creative library in which to save the creative.
    • Dynamic creative name: Enter a name for the dynamic creative.
    • Number of cards: Enter the number of catalog offers to include in each ad combination (1-50).
    • Assign dynamic creative to a bundle: (Optional) When enabled, the saved creatives are attached to a bundle. Select a bundle from the library.

  2. Select one or more catalogs:

    1. (Optional) Use Catalog template to filter the catalog list to a specific template family. To optionally download the template file to review it, click Download feed template.

    2. Search for and select catalogs from the list. All selected catalogs must belong to the same catalog template family; a warning appears if you attempt to mix families.

    3. (Optional) To upload a new catalog file, drag and drop the file onto the upload area or click Browse Files. Supported formats: JPG, PNG, JPEG, XLS, XLSX, CSV, TSV, ZIP, and MP4. Maximum file size: 25 MB. You can upload one file at a time. Uploaded catalogs appear in the chip list labeled (uploaded).

  3. Click Continue.

Step 4: Map catalog fields to template elements attribute-mapping

Map each catalog field to the corresponding element in your template. For example, map the catalog’s product name field to the template’s headline element, and the product image field to the background image element.

  1. Under Targeting, select at least one data source for personalizing the creative: Profile data, Geographic data, Data pass, or Audience Segment.

  2. For each template element, select the matching catalog field from the dropdown.

  3. Click Continue.

Step 5: Preview and QA with AI qa

  1. Choose whether to Save Dynamic Creative & Skip QA or to Continue to QA.

    If you continue to QA, the Dynamic Creative QA screen opens with a preview canvas and the AI Assistant chat panel.

  2. If you continue to QA, follow the procedures in “Quality-check a dynamic creative” to analyze and filter ads, review previews and alerts, and optionally correct catalog values. When you’re finished, save the dynamic creative.

Edit a dynamic creative edit-dynamic-creative

  1. In the main menu, click Creative Studio.

  2. On the Creatives tab, hold the cursor over the creative card and click … > Edit.

    A full-screen editor opens with an ad preview on the left and a settings panel on the right.

  3. Edit the creative settings using the Details and Attribute Mapping tabs:

    Details tab:

    • Advertiser, Ad Library, and Ad template are read-only.

    • Dynamic creative name: The display name for the creative.

    • Number of cards: The number of catalog offers included in each ad combination (1-50).

    • (Optional) Under Catalogs, update the catalog selection:

      • Use Catalog template to filter available catalogs. To optionally download the template file, click Download feed template.
      • Search and select catalogs from the list, or upload a new catalog file by dragging it to the upload area or clicking Browse Files (supported formats: JPG, PNG, JPEG, XLS, XLSX, CSV, TSV, ZIP, MP4; maximum 25 MB; one file at a time). Uploaded catalogs are labeled (uploaded) in the chip list.

      All catalogs must belong to the same catalog template family.

    Attribute Mapping tab:

    • Under Targeting, select at least one data source: Profile data, Geographic data, Data pass, or Audience Segment.
    • Under Attribute Mapping, update the mapping from each template layer name to the corresponding catalog column label.

  4. Click Update Creative.

Quality-check a dynamic creative qa-dynamic-creative

Use the QA assistant to analyze catalog rows against a dynamic creative’s template, preview the resulting ads, and identify potential content issues. You can filter and group ads using the AI Assistant, review catalog alerts, and manually correct catalog values before publishing the changes.

NOTE
You can quality-check dynamic creatives from either Creative Studio or Creative Libraries. Although the menu labels differ, both entry points open the same Dynamic Creative QA screen with the same functionality. The analysis depends on the selected creative, catalog, and request. See “Quality-check a dynamic creative from Creative Libraries” for the other entry point.

The QA assistant is available for dynamic display creatives, not standard creatives or dynamic video creatives.

Open the QA assistant open-qa-agent

  1. In the main menu, click Creative > Creative Studio.

  2. On the Creatives tab, locate the dynamic creative in its creative library below the Generate or Build Creatives section.

  3. Hold the cursor over the creative card and click … > QA Assistant.

    The Dynamic Creative QA screen opens with a preview canvas and the AI Assistant chat panel.

  4. If the creative uses multiple catalogs, select the catalog to review from Catalog in the header.

    The assistant analyzes the selected catalog. The catalog selector is disabled when the creative uses only one catalog.

Analyze and filter ads with AI analyze-ads

  1. In the AI Assistant panel, type a request in Ask anything and press Enter, or click one of the suggested prompts:

    • Run a comprehensive QA pass on this dynamic creative
    • Group ads by product
    • Filter ads by geography
    • Show all ads with headlines over 80 characters

    The assistant responds in the chat panel and displays matching catalog rows as ad previews on the canvas. Until you submit a request, the canvas prompts you to ask the assistant to analyze the catalog.

  2. Continue refining the review with follow-up requests. The assistant can help you:

    • Filter ads by audience segment, language, geography, or zip code.
    • Check character lengths using a threshold that you specify.
    • Check for feed errors, missing content, and suspicious content.
    • Review translation status.
    • Compare A/B test variants.
    • Group ads for review, such as by product or issue.

    Verify the assistant’s responses and inspect the previews before saving changes.

Review previews and alerts review-previews

  • Use the canvas toolbar to:

    • Adjust the zoom.
    • Switch between Thumbnail view and Actual size.
    • Click Replay animations to replay the previews.
    • Select the number of rows per page, select a page number, or use Previous page and Next page.

  • When the assistant groups results, click the link to view all creatives in a group. Use Back to groups to return to the grouped results, or Catalog Rows to leave the grouped view.

  • When a preview shows Issues detected, hold the cursor over the indicator to view the issue details.

  • When catalog alerts are available, click View Alerts. The Alerts dialog lists the catalog, row number, column, and error message for each issue. Click Close to return to the canvas.

Correct catalog values correct-catalog-values

You can manually edit catalog values from an ad preview without leaving the QA screen.

  1. On the preview that you want to correct, click Edit.

  2. In the edit dialog, select the columns to change under Catalog columns to edit. To find a column, use Search columns.

  3. Under Columns content, update the selected field values.

  4. Click Update.

    The preview refreshes to reflect the updated values. The catalog changes aren’t published until you save the dynamic creative.

IMPORTANT
These edits update catalog data, not just the ad preview. Review the values before publishing them.

Save changes or exit save-or-exit

  • To save the dynamic creative and publish any catalog edits:

    1. Click Save Dynamic Creative in the header.

    2. Confirm the save:

      • For a new creative, in the Create Dynamic Creative confirmation dialog, click Create.
      • For an existing creative, in the Update Dynamic Creative confirmation dialog, click Update.

      You return to Creative Studio.

  • To leave without publishing pending catalog edits, click Cancel in the page header.

View the change log for a dynamic creative view-change-log

  1. In the main menu, click Creative Studio.

  2. On the Creatives tab, hold the cursor over the creative card and click … > Change Log.

Duplicate a dynamic creative duplicate-dynamic-creative

Duplicate a dynamic creative to add a new creative with the same settings to the library. You can later rename the new creative and edit the settings as needed.

  1. In the main menu, click Creative Studio.

  2. On the Creatives tab, hold the cursor over the creative card and click … > Duplicate.

    The new creative is named <original name> (copy).

Delete a dynamic creative delete-dynamic-creative

  1. In the main menu, click Creative Studio.

  2. On the Creatives tab, hold the cursor over the creative card and click … > Delete.

  3. In the confirmation message, click Delete.

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