DocumentationAdvertisingCreative Guide

Manage brand profiles in Advertising Creative

Last update: July 11, 2026

CREATED FOR:

  • User

Beta feature

A brand profile stores your brand’s visual and messaging identity — including your logo, color palette, voice guidelines, image standards, and channel-specific copy guidelines — so that Creative’s AI agent can generate ad content that stays within your brand guidelines.

When you create ads in Creative Studio, the AI agent uses brand profile information to ground content generation in your specific brand. Recommendations for headlines, CTAs, background images, and colors reflect your brand’s style and tone without requiring you to re-describe your brand in every ad creation session.

The Brands view

The Brands view lists all brand profiles associated with your Creative account. Each profile card displays the brand name, logo, and the date the profile was last modified.

Available actions

The following actions are available for some user roles.

Create a brand profile create-a-brand-profile

Administrator users only

  1. In the main menu, click Creative > Brands.

  2. Click + Add brand.

  3. Select the applicable advertiser, enter a unique Brand name, and click Add brand.

    The brand detail page opens with the Overview tab active.

  4. (Optional) Enter the brand profile settings on each tab.

  5. Click Save.

Edit a brand profile edit-a-brand-profile

Administrator users only

  1. In the main menu, click Brands.

  2. Click the brand profile you want to edit.

  3. Update the brand profile settings on any tab.

  4. Click Save.

Duplicate a brand profile duplicate-a-brand-profile

Administrator users only

Duplicating a brand profile creates a new profile with the same settings, which you can edit as needed.

  1. In the main menu, click Brands.

  2. On the brand card, click … > Duplicate.

  3. In the confirmation message, click Duplicate brand.

  4. (Optional) Edit the profile settings, and then click Save.

Change the thumbnail image for a brand profile change-thumbnail-brand-profile

Administrator users only

  1. In the main menu, click Brands.

  2. On the brand card, click … > Change thumbnail.

  3. Locate and specify the thumbnail image on your device or network.

Delete a brand profile delete-a-brand-profile

Administrator users only

NOTE
Deleting a brand profile doesn’t affect existing Creative Studio sessions that already used the profile.

You can delete a brand profile from the brand list or from the brand detail page.

From the brand list:

  1. In the main menu, click Brands.

  2. On the brand card, click … > Delete.

  3. In the confirmation message, click Delete.

From the brand detail page:

  1. In the main menu, click Brands.

  2. Click the brand profile you want to delete.

  3. Click Brand actions and select Delete.

  4. In the confirmation message, click Delete.

Brand profile settings brand-profile-settings

The brand detail page is organized into the following tabs.

Overview

Displays the brand name. To add a description, click When to use this brand, enter the description text, and click Save. The description saves immediately and doesn’t require clicking the page-level Save button.

Brand voice guidelines

(Optional) Define the brand’s voice and messaging standards. The AI agent uses these guidelines when generating headlines and copy.

  • Tone & Voice: (Optional) Words or phrases that describe the overall tone. Examples: “professional,” “authoritative,” or “playful.”

  • Brand Values: (Optional) Core values to reflect in messaging. Examples: “innovation,” “sustainability,” or “community.”

  • Editorial Guidelines: (Optional) Writing rules to follow. Examples: “always use active voice” or “use sentence-case headings.”

  • Editorial Restrictions: (Optional) Writing rules to avoid. Examples: “avoid jargon,” “do not make pricing claims,” or “never use competitor names.”

Image guidelines

(Optional) Define standards for background and product images, organized into up to 10 categories. The AI agent uses these guidelines when generating background image prompts.

Fields for your first category are already displayed. To add a category, click Add Category Name and enter the new category settings.

To delete a category, click Delete next to the category name. In the confirmation message, click Delete.

  • Category Name: The image category. Examples: “Product Photography” or “Lifestyle.”

  • Description: (Optional) A description of the category.

  • Content Type: The type of image: Art (for more illustrative image generation) or Photo (for more realistic image generation).

  • Composition: (Optional) Composition guidance. Include up to five items. Examples: “centered subject” or “rule of thirds.”

  • Environment: (Optional) Setting or environment guidance. Include up to five items. Examples: “outdoor,” “studio backdrop,” or “urban setting.”

  • Color: (Optional) Color guidance for this image type. Include up to five items. Examples: “muted tones” or “avoid neon colors.”

  • Lighting: (Optional) Lighting guidance. Include up to five items. Examples: “soft natural light” or “avoid harsh shadows.”

  • Mood: (Optional) Mood guidance. Include up to five items. Examples: “aspirational” or “warm and approachable.”

  • Restrictions: (Optional) What to avoid. Include up to five items. Examples: “no stock-photo aesthetics” or “avoid busy backgrounds.”

Channel guidelines

Define up to 10 copy standards. The AI agent uses channel guidelines when generating copy variations.

  • General: (Optional) General copy rules.

  • Headline: (Optional) Guidance for writing headlines. Examples: character limits or style rules.

  • Subheadline: (Optional) Guidance for writing subheadlines.

  • Body: (Optional) Guidance for body copy.

  • CTA: (Optional) Guidance for call-to-action text. Examples: preferred CTA phrases.

  • Examples: (Optional) Sample ad copy (headline, subheadline, body, and CTA) that illustrates the specified style. To see examples of the ad copy based on your guidelines, click Create example.

Logos

(Optional) Logos are used in ads that include a logo element and are available to the AI agent when swapping logo versions. Supported image types are JPG, PNG, and SVG, and each file can be up to 5 MB. Each brand can include a maximum of 10 logos.

To upload one or more brand logo files with the same category and description:

  1. Click Add Logo.

  2. For the Category, specify whether the logos are the Primary or Secondary logos. The AI agent uses considers the category to select an appropriate logo.

  3. (Optional) Enter a Description for the logos. The maximum length is 500 characters.

  4. Drag files into the box or click Browse and select files on your device or network.

  5. Click Add logos.

  6. (Optional) Do any of the following for a single logo file:

    • To view the logo details, click … > View details.

    • To edit the logo settings, click … > Edit. Edit the settings and click Save.

    • To download a logo file according to your browser download settings, click … > Download.*

    • To remove a logo from the brand settings, click … > Delete. In the confirmation message, click Delete.

Colors

(Optional) Define the brand’s color palettes. The AI agent uses the specified colors when generating color-based ad variations.

To create a palette:

  1. Click Add palette.

  2. Enter the palette name.

  3. Include at least two colors in the palette before you can save the palette. For each color:

    1. Click Add color within the palette.

    2. Enter the color name name.

    3. Specify the role of the color (Primary, Secondary, or None.

    4. Use the dropper or manually enter either a hex value (such as #1473E6) or an RGB value (such as 20 115 230).

    5. Click Add.

    6. (Optional) Do any of the following for a single color:

      • To edit the color settings, click … > Edit. Edit the settings and click Save.

      • To remove a color from a palette, click … > Delete. In the confirmation message, click Delete.

Related Articles
recommendation-more-help
advertising-help-creative