DocumentationAdvertisingCreative Guide

Assign and unassign creative bundles to a final node in an experience

Last update: October 30, 2026

CREATED FOR:

  • User

Experiences with decision tree targeting only

You can assign creative bundles to a target node at the bottom-most level in an experience decision tree. For experiences for which you haven’t configured targets, the bottom-most level is under “All.”

For standard ad experiences, you can assign only standard creative bundles. For dynamic ad experiences, you can assign only dynamic creative bundles.

NOTE
If you don’t assign at least one creative bundle to each final node, you can opt to use the default creatives for each unassigned node when you save the experience. To publish an experience, you must either assign bundles or use the default creatives for each final node.

Using the AI-driven editor (Beta) ai-editor

While you’re creating or editing the experience, use the canvas controls:

  1. Do one of the following:

    • For a final node without bundles, click Assign Bundles.

    • For a node with existing bundles, click … > Edit Bundles on its creative leaf node.

  2. On the Assign Bundles tab, select the check box next to each bundle to assign, and deselect the check box next to each bundle to unassign.

    Only bundles of the relevant type for the experience (standard or dynamic) are listed.

  3. (Optional) Open the Creative optimisation tab to customize rotation and scheduling.

  4. Click Save in the dialog to update the working tree.

  5. (Optional) Customize the tracking URLs.

  6. Save the experience from the tree header to persist your changes.

Using the manual editor manual-editor

Open the manual editor before following these steps.

  1. Do one of the following:

    • (Final nodes without creatives) Under the node, click Assign Bundles.

    • (Nodes with existing creatives) Hold the cursor over the creative bundle box below the target node and click … > Edit Bundles.

  2. Select the check box next to each bundle to assign to the target node, and deselect the check box next to each bundle to unassign.

    Only bundles of the relevant bundle type for the experience (standard or dynamic) are listed.

  3. Click Save.

  4. (Optional) Customize creative optimization and scheduling for the assigned bundles.

  5. (Optional) Customize the tracking URLs for creatives in the assigned bundles.

Save the experience save

The following steps apply to both editors. Saving the bundle dialog alone doesn’t save or publish the experience.

  1. To save the experience, click Save in the decision tree header.

    In the AI-driven editor (Beta), wait for the assistant to finish processing before saving.

  2. If a warning indicates that scheduling is incomplete, click OK, correct the schedules so that bundles cover all dates in the ad schedule, and then click Save again.

  3. In the save confirmation dialog, do one of the following:

    • If every final node has assigned creative bundles or uses default creatives, click OK in the Save & Publish dialog to save and publish the tree.

    • If any final nodes don’t have creatives, choose one of the following:

      • Click Save as Draft to save without publishing. You can’t generate an ad tag for a draft experience.

      • Click Assign Default Creatives to use the experience’s default creatives for unassigned nodes. Review the updated tree, and then click Save and OK.

      • Click Continue Edit to return to the tree without saving.

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