About Adobe Advertising Creative 2.0
As part of Adobe Advertising, Advertising Creative is a self-service platform for automating real-time, personalized ad experiences and optionally optimizing your ads at the creative element level. You can implement the ad experiences as ads in any DSP, including Adobe Advertising DSP.
Custom creative libraries of reusable creatives
Your Creative Libraries allow you to manage the creatives you’ll use in your ad experiences. You can create multiple libraries, each with individual creatives and creative groups (called bundles, which you’ll attach to experiences).
Adobe asset integrations
Creative is directly integrated with Adobe Experience Manager, allowing you to easily upload the Adobe image assets that your design team creates and approves for standard image ads.
Both rules-based and non-targeted experiences
-
Targeted, rules-based experiences: Build out stories using a rules-based decision tree model — unfolding a choreographed string of ads that are customized in real time based on what you know about your audience. For example, the stories can change based on customer behavior, geography, demographics, retargeting, position in the customer journey, and more.
-
Non-targeted experiences: Schedule and optimize ad elements without narrowing the audience.
Adobe data integrations
You can use your first-party audience segments from Adobe Audience Manager and Adobe Analytics — as well as custom audience segments you create in Advertising DSP and retargeting pixels you create using Creative — as targets for specific creatives in an ad experience.
Implementation of experiences as ads
Once you create an experience, you can generate a JavaScript or iframe tag for the experience and implement the tag as a third-party ad in an Advertising DSP campaign or in any other DSP.
Optimization of ad elements
You can optionally allow Creative to optimize the ad elements for any experience based on performance — whether or not you define specific audience targets — using optimized, weighted ad rotation, which is powered by Adobe Sensei.
Retargeting pixels
You can create retargeting pixels to use as targets for creatives within an ad experience. The targets show ads only to users with specified attributes who previously visited specific webpages.
Impression, click, and conversion tracking
Creative automatically tracks all impressions and clicks for ads served from an experience. You can also optionally add third-party impression-tracking and click-tracking URLs to creatives in Creative Libraries, as well as custom tracking URLs in an experience.
Creative also tracks conversions from served ads created from your ad experiences.
Performance reporting
You can view detailed, experience-level performance reports within Creatives > Experiences.
You can also create Custom Creative reports at Reports > Custom Reports to monitor experience-level performance across your experiences. If you use your Creative experiences as ads within DSP campaigns, then performance data for those ads is available in additional custom reports, just like data for your other DSP ads.
You can optionally deliver your custom reports to specified report destinations.