Add dynamic creatives to a creative library
Add dynamic creatives to your creative libraries to use with dynamic ad experiences. You can create either a single static HTML5 ad or dynamic HTML5 ads from a single ad template. For dynamic HTML5 ads, use assets in specified catalogs that were created from feed files.
Add dynamic creatives using a dynamic HTML5 ad template
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Do either of the following:
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From a creative library:
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In the main menu, click Creative > Creative Libraries.
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Click the library name.
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On the Creatives tab, click Create > Creatives > Dynamic Ad.
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From an ad template:
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In the main menu, click Creative > Ad Templates.
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Hold the cursor over the ad template row and click Create Dynamic Ad.
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Specify the dynamic ad settings:
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Specify the basic ad details.
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Select the ad template to use for the creatives.
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Select the catalog from which to build the ads.
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Select the criteria for which catalog rows to use to create ads.
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Map each attribute (dynamic ad field) in the specified ad template to a column in the specified feed file (catalog label), or enter static values.
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Click Continue to preview the creatives to generate. You can do any of the following within the preview:
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To filter the creatives by catalog, filter value, and ad size, use the filters above the preview area.
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To search for a product by its unique ID in the search field below the preview area.
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To change the columns that are displayed, click
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To preview a specific creative, select the check box for the row.
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Change the content:
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To edit the value of a cell within the table, click inside the cell and edit the value. Click outside of the cell or press the Enter key to save your changes.
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To mark a single product as the default, hold the curser over the row and click … > Set as Default.
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(When the ad includes more than one offer) To mark multiple products as the default, select the rows (up to the number of offers) and click Set as Default in the bulk actions toolbar.
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To delete a product from the catalog, hold the curser over the row and click … > Delete Row.
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(When the ad includes more than one offer) To delete multiple products from the catalog, select the rows (up to the number of offers) and click Delete Row in the bulk actions toolbar.
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Save the creatives:
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To save the ads and add them to a creative bundle in the library:
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Click Save and Attach to Bundle.
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Click Save to save the ads.
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Select the bundles, and then click Attach Creative to Bundles.
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To save the ads and exit the setup, click Save, and then click Save again.
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