Dynamic creative settings
Dynamic ad settings
Basic Details
Creative Type: Whether the creative is a Display ad (HTML5) or a Video ad.
Dynamic Display Ad Name or Dynamic Video Ad Name: A unique name for the creative.
Advertiser: The advertiser for which to create the ads. If you’re creating the ads from within Creatives > Creative Libraries, then the advertiser is already selected and read-only.
Library: The creative library in which to create the ads. If you’re creating the ads from within Creatives > Creative Libraries, then the library name is already selected and read-only.
Ad Template Size: (Dynamic display ads only) The ad dimensions for the ad template from which to create the ad. If you first select a specific Ad Template, then this value is automatically selected.
Ad Template
Ad Template: The ad template from which to create the ads. Select an existing ad template, or upload a new ad template and select the template type (Static or Dynamic). The template must be in ZIP format and contain:
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Display creatives: HTML5 files with the desired ad format and (dynamic HTML5 ads only) a file with the ad attributes (.tdf)
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Video creatives: A .scene file with the desired ad format. The ZIP file can be a maximum of 512 MB.
To continue, click Select Ad Template.
Card Count (Max 50): (Display ads only) The number of products to show in a carousel.
Duration: (Video ads only; read-only) The video duration derived from the selected ad template. Each video’s duration must be between 1-90 seconds.
Catalogs
Template: The feed template to use to create the ads.
[Catalogs]: One or more catalogs from which to generate ads. Select an existing catalog, or create a new catalog by downloading an existing feed template and creating and uploading the new catalog. Click Select Catalog.
Uploaded catalogs must be in ZIP format and contain the following:
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(Dynamic display and video ads) One or more feed files in CSV, TSV, or Microsoft Excel spreadsheet (XLSX) format. The maximum file size is 512 MB.
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(Display ads) Image assets in GIF, JPEG, JPG, or PNG format
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(Video ads) Video assets in MP4, MOV, or WEBM format. Supported ad templates include start card, end card, top overlay, bottom overlay, or L-shaped. Each video’s duration must be between 1-90 seconds.
Attributes Mapping
Enable targeting: The types of columns in the feed file for which values must be present to create ads: Profile data, *Geographic data, *Data pass, Audience Segment. Note: These settings work independently from the advanced settings in ad experience settings.
Dynamic Ad Fields / Maps to Catalog Labels:
Map each attribute (dynamic ad field) in the specified ad template to a column in the specified catalog (catalog label) or enter a static value.