Dynamic creative settings
The following settings are applicable to dynamic ads created using the legacy UI. If you’re creating dynamic ads using the new UI or Creative Studio, see the settings in “Manage dynamic creatives in Creative Studio.”
Dynamic ad settings
Basic details
Creative Type: Whether the creative is a Display ad (HTML5) or a Video ad.
Dynamic Display Ad Name or Dynamic Video Ad Name: A unique name for the creative.
Advertiser: The advertiser for which to create the ads. If you’re creating the ads from within Creatives > Creative Libraries, then the advertiser is already selected and read-only.
Library: The creative library in which to create the ads. If you’re creating the ads from within Creatives > Creative Libraries, then the library name is already selected and read-only.
Ad template
Ad Template: The ad template from which to create the ads. Select an existing ad template, or upload a new ad template and select the template type (Static or Dynamic). The template must be in ZIP format and contain:
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Display creatives: HTML5 files with the desired ad format and (dynamic HTML5 ads only) a file with the ad attributes (.tdf)
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Video creatives: A .scene file with the desired ad format. The ZIP file can be a maximum of 512 MB.
To continue, click Select Ad Template.
Size: (Dynamic display ads only; read-only) The ad dimensions for the selected ad template, which is used to create the ads.
Card Count (Max 50): (Display ads only) The number of products to show in a carousel.
Duration: (Video ads only; read-only) The video duration derived from the selected ad template. Each video’s duration must be between 1-90 seconds.
Catalogs
[Catalogs]: One or more catalogs from which to generate ads. Select an existing catalog, or create a new catalog by downloading an existing feed template and creating and uploading the new catalog. Click Select Catalog.
Uploaded catalogs must be in ZIP format and contain the following:
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(Dynamic display and video ads) One or more feed files in CSV, TSV, or Microsoft Excel spreadsheet (XLSX) format. The maximum file size is 512 MB.
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(Display ads) Image assets in GIF, JPEG, JPG, or PNG format
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(Video ads) Video assets in MP4, MOV, or WEBM format. Supported ad templates include start card, end card, top overlay, bottom overlay, or L-shaped. Each video’s duration must be between 1-90 seconds.
Attributes Mapping
Enable targeting: The types of columns in the feed file for which values must be present to create ads: Profile data, *Geographic data, *Data pass, Audience Segment. Note: These settings work independently from the advanced settings in ad experience settings.
Dynamic Ad Fields / Maps to Catalog Labels:
Map each attribute (dynamic ad field) in the specified ad template to a column in the specified catalog (catalog label) or enter a static value.