Manage feed templates
Feed templates map fields in your feed files/catalogs with fields on the Advertising Creative backend. Dynamic HTML5 and video ads, but not static HTML5 ads, require a feed template to create dynamic ads. You can optionally download and populate universal feed templates (Retail for retail campaigns and Adobe Creative Template for any campaign type).
You can use a feed template with multiple ad templates.
Create a feed template
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In the main menu, click Creative > Feeds.
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Click the Templates tab.
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In the upper right, click Create > Template.
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Specify the feed template settings.
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Click Save.
Edit a feed template
Note: You can edit only feed templates that you created.
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In the main menu, click Creative > Feeds.
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Click the Templates tab.
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Hold the cursor over the template row and click Duplicate.
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Edit the feed template settings as needed.
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Click Save.
View a feed template
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In the main menu, click Creative > Feeds.
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Click the Templates tab.
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Hold the cursor over the template row and click View.
Duplicate a feed template
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In the main menu, click Creative > Feeds.
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Click the Templates tab.
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Hold the cursor over the template row and click Duplicate.
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In the Duplicate Template screen, enter a unique Template Name. If you’re duplicating a template created by someone else, select the Advertiser. Optionally edit other feed template settings as needed.
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Click Save.
Download a feed template
Downloaded feed templates are in zipped Microsoft Excel spreadsheet (XLSX) format.
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In the main menu, click Creative > Feeds.
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Click the Templates tab.
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Hold the cursor over the template row and click Download.
The file is downloaded according to your browser’s normal procedure.
Feed template settings feed-template-settings
General settings
Template Name: A unique template name for the specified advertiser.
Advertiser: The advertiser who can use the template.
Description: (Optional) Information that’s helpful to anyone using the feed template.
Field Mapping settings
Map each field in the feed file to a field on the Advertising Creative backend. See “Available fields for dynamic ad feed files” for a list of the backend fields and their required attributes.
At least one feed file field must be marked as “Is Unique.” To add a field mapping, click +. To remove the last field mapping, click +.
Field Name: The field in the feed file.
Description: (Optional) Information that’s helpful for anyone using the feed template.
Is Unique: Indicates that the field is a unique ID (key). At least one field per feed template must be unique. To select this option, click the button to move it to the right.
Backend Field: The field on the Advertising Creative backend that maps to the specified Field Name in the feed file.