Adobe Target v2 extension

Overview

Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.

Adobe Target v2 is a personalization extension in Adobe Experience Platform. For more information about the extension functionality, see the extension page on Adobe Exchange.

This destination is a tag extension. For more information about how tag extensions work in Platform, see the tag extensions overview.

Prerequisites

This extension is available in the Destinations catalog for all customers who have purchased Platform.

To use this extension, you need access to tags in Adobe Experience Platform. Tags are offered to Adobe Experience Cloud customers as an included, value-add feature. Contact your organization administrator to get access to tags and ask them to grant you the manage_properties permission so you can install extensions.

Install extension

To install the Adobe Target v2 extension:

In the Platform interface, go to Destinations > Catalog.

Select the extension from the catalog or use the search bar.

Click on the destination to highlight it, then select Configure in the right rail. If the Configure control is greyed out, you are missing the manage_properties permission. See Prerequisites.

Select the property in which you want to install the extension. You also have the option of creating a new property. A property is a collection of rules, data elements, configured extensions, environments, and libraries. See the document on properties in the tags documentation to learn more.

The workflow walks you through the steps to complete the installation.

For information about the extension configuration options, see the Adobe Target v2 extension page in the tags documentation.

You can also install the extension directly in the Data Collection UI. See the guide on adding a new extension for more information.