Google Ad Manager connection
IMPORTANTTo adhere to the EU user consent policy and continue creating audience lists for users in the European Economic Area (EEA), advertisers and partners must ensure they are passing end-user consent when uploading audience data. As a Google Partner, Adobe provides you with the necessary tools to comply with these consent requirements under the DMA in the European Union.
Customers who have purchased Adobe Privacy & Security Shield and have configured a consent policy to filter out non-consented profiles do not need to take any action.
Customers who have not purchased Adobe Privacy & Security Shield must use the segment definition capabilities within Segment Builder to filter out non-consented profiles, in order to continue using the existing Real-Time CDP Google Destinations without interruption.
Google Ad Manager, formerly known as DoubleClick for Publishers (DFP) or DoubleClick AdX, is an ad serving platform from Google that gives publishers the means to manage the display of advertisements on their websites, through video and in mobile apps.
Destination specifics
Note the following details that are specific to Google Ad Manager destinations:
- Activated audiences are created programmatically in the Google platform.
- Experience Platform does not currently include a measurement metric to validate successful activation. Refer to the audience counts in Google to validate the integration and understand audience targeting size.
- After mapping an audience to a Google Ad Manager destination, the audience name appears immediately in the Google Ad Manager user interface.
- Segment population needs 24-48 hours to appear in Google Ad Manager. Additionally, audiences must have an audience size of at least 50 profiles in order to be displayed in Google Ad Manager. Audiences with sizes smaller than 50 profiles will not be populated in Google Ad Manager.
Supported Identities
Google Ad Manager supports the activation of audiences based on the identities shown in the table below. Learn more about identities.
| Identity | Description | Considerations |
|---|---|---|
| GAID | Google Advertising ID | |
| IDFA | Apple ID for Advertisers | |
| AAM UUID | Adobe Audience Manager Unique User ID, also known as Device ID. A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with. | Google uses AAM UUID to target users in California, and the Google Cookie ID for all other users. |
| Google cookie ID | Google cookie ID | Google uses this ID to target users outside of California. |
| RIDA | Roku ID for Advertising. This ID uniquely identifies Roku devices. | |
| MAID | Microsoft Advertising ID. This ID uniquely identifies devices running Windows 10. | |
| Amazon Fire TV ID | This ID uniquely identifies Amazon Fire TVs. |
Supported audiences
This section describes which types of audiences you can export to this destination.
| Audience origin | Supported | Description |
|---|---|---|
| Segmentation Service | ✓ | Audiences generated through the Experience Platform Segmentation Service. |
| Custom uploads | ✓ | Audiences imported into Experience Platform from CSV files. |
Export type and frequency
Refer to the table below for information about the destination export type and frequency.
| Item | Type | Notes |
|---|---|---|
| Export type | Audience export | You are exporting all members of an audience to the Google destination. |
| Export frequency | Streaming | Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations. |
Prerequisites
If you are looking to create your first destination with Google Ad Manager and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Experience Platform.
Allow-listing
Allow-listing is mandatory before setting up your first Google Ad Manager destination in Experience Platform. Make sure to complete the allow-listing process described below, before creating your destination.
- Follow the steps described in the Google Ad Manager documentation to add Adobe as a linked Data Management Platform (DMP).
- In the Google Ad Manager interface, go to Admin > Global Settings > Network Settings, and enable the API Access slider.
Connect to the destination
IMPORTANTTo connect to this destination, follow the steps described in the destination configuration tutorial.
Connection parameters
While setting up this destination, you must provide the following information:
-
Name: Fill in the preferred name for this destination.
-
Description: Optional. For example, you can mention which campaign you are using this destination for.
-
Account ID: Enter your Audience Link ID from your Google account. This is a specific identifier associated with your Google Ad Manager network (not your Network code). You can find this under Admin > Global settings in the Google Ad Manager interface.
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Account Type: Select an option, depending on your account with Google:
- Use
DFP by Googlefor DoubleClick for Publishers - Use
AdX buyerfor Google AdX
- Use
-
Append audience ID to audience name: Select this option to have the audience name in Google Ad Manager include the audience ID from Experience Platform, like this:
Audience Name (Audience ID).
NOTE