Google Ad Manager connection
To adhere to the EU user consent policy and continue creating audience lists for users in the European Economic Area (EEA), advertisers and partners must ensure they are passing end-user consent when uploading audience data. As a Google Partner, Adobe provides you with the necessary tools to comply with these consent requirements under the DMA in the European Union.
Customers who have purchased Adobe Privacy & Security Shield and have configured a consent policy to filter out non-consented profiles do not need to take any action.
Customers who have not purchased Adobe Privacy & Security Shield must use the segment definition capabilities within Segment Builder to filter out non-consented profiles, in order to continue using the existing Real-Time CDP Google Destinations without interruption.
Google Ad Manager, formerly known as DoubleClick for Publishers (DFP) or DoubleClick AdX, is an ad serving platform from Google that gives publishers the means to manage the display of advertisements on their websites, through video and in mobile apps.
Destination specifics specifics
Note the following details that are specific to Google Ad Manager destinations:
- Activated audiences are created programmatically in the Google platform.
- Platform does not currently include a measurement metric to validate successful activation. Refer to the audience counts in Google to validate the integration and understand audience targeting size.
- After mapping an audience to a Google Ad Manager destination, the audience name appears immediately in the Google Ad Manager user interface.
- Segment population needs 24-48 hours to appear in Google Ad Manager. Additionally, audiences must have an audience size of at least 50 profiles in order to be displayed in Google Ad Manager. Audiences with sizes smaller than 50 profiles will not be populated in Google Ad Manager.
Supported Identities supported-identities
Google Ad Manager supports the activation of audiences based on the identities shown in the table below. Learn more about identities.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Prerequisites prerequisites
If you are looking to create your first destination with Google Ad Manager and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Platform.
Allow-listing allow-listing
Allow-listing is mandatory before setting up your first Google Ad Manager destination in Platform. Make sure to complete the allow-listing process described below, before creating your destination.
- Follow the steps described in the Google Ad Manager documentation to add Adobe as a linked Data Management Platform (DMP).
- In the Google Ad Manager interface, go to Admin > Global Settings > Network Settings, and enable the API Access slider.
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial.
Connection parameters parameters
While setting up this destination, you must provide the following information:
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Name: Fill in the preferred name for this destination.
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Description: Optional. For example, you can mention which campaign you are using this destination for.
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Account ID: Enter your Audience Link ID from your Google account. This is a specific identifier associated with your Google Ad Manager network (not your Network code). You can find this under Admin > Global settings in the Google Ad Manager interface.
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Account Type: Select an option, depending on your account with Google:
- Use
DFP by Googlefor DoubleClick for Publishers - Use
AdX buyerfor Google AdX
- Use
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Append audience ID to audience name: Select this option to have the audience name in Google Ad Manager include the audience ID from Experience Platform, like this:
Audience Name (Audience ID).
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.
Exported data exported-data
To verify if data has been exported successfully to the Google Ad Manager destination, check your Google Ad Manager account. If activation was successful, audiences are populated in your account.
Troubleshooting troubleshooting
In case you encounter any errors while using this destination and need to reach out to either Adobe or Google, keep the following IDs at hand.
These are Adobe’s Google Account IDs:
- Account ID: 87933855
- Customer ID: 89690775