LinkedIn Matched Audiences connection
Overview overview
Activate profiles for your LinkedIn campaigns for audience targeting, personalization, and suppression, based on hashed emails and mobile IDs.
Use cases
To help you better understand how and when to use the LinkedIn Matched Audiences destination, here is a use case that Adobe Experience Platform customers can solve by using this feature.
A software company organizes a conference and wants to keep in touch with participants, and show them personalized offers based on their conference attendance status. The company can ingest email addresses or mobile device IDs from their own CRM into Adobe Experience Platform. Then, they can build audiences from their own offline data, and send these audiences to the LinkedIn social platform, optimizing their advertising spending.
Supported identities supported-identities
LinkedIn Matched Audiences supports the activation of identities described in the table below. Learn more about identities.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
LinkedIn account prerequisites LinkedIn-account-prerequisites
Before you can use the LinkedIn Matched Audience destination, make sure your LinkedIn Campaign Manager account has the Creative Manager permission level or higher.
To learn how to edit your LinkedIn Campaign Manager user permissions, see Add, Edit, and Remove User Permissions on Advertising Accounts in the LinkedIn documentation.
ID matching requirements id-matching-requirements
LinkedIn Matched Audiences requires that no personally identifiable information (PII) is sent in clear. Therefore, the audiences activated to LinkedIn Matched Audiences can be keyed off hashed identifiers, such as email addresses or mobile device IDs.
Depending on the type of IDs that you ingest into Adobe Experience Platform, you must adhere to their corresponding requirements.
Email hashing requirements email-hashing-requirements
You can hash email addresses before ingesting them into Adobe Experience Platform, or use email addresses in clear in Experience Platform, and have Platform hash them on activation.
To learn about ingesting email addresses in Experience Platform, see the batch ingestion overview and the streaming ingestion overview.
If you select to hash the email addresses yourself, make sure to comply with the following requirements:
- Trim all leading and trailing spaces from the email string. For example:
johndoe@example.com, not<space>johndoe@example.com<space>; - When hashing the email strings, make sure to hash the lowercase string;
- Example:
example@email.com, notEXAMPLE@EMAIL.COM;
- Example:
- Ensure that the hashed string is all lowercase
- Example:
55e79200c1635b37ad31a378c39feb12f120f116625093a19bc32fff15041149, not55E79200C1635B37AD31A378C39FEB12F120F116625093A19bC32FFF15041149;
- Example:
- Do not salt the string.
Attribute source data is not automatically hashed.
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.
The video below also demonstrates the steps to configure a LinkedIn Matched Audiences destination and activate audiences.
Authenticate to destination authenticate
- Find the LinkedIn Matched Audiences destination in the destination catalog and select Set Up.
- Select Connect to destination.
- Enter your LinkedIn credentials and select Log In.
Fill in destination details destination-details
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
- Name: A name by which you will recognize this destination in the future.
- Description: A description that will help you identify this destination in the future.
- Account ID: Your LinkedIn Campaign Manager Account ID. You can find this ID in your LinkedIn Campaign Manager account.
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
-
To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.
Exported data exported-data
A successful activation means that a LinkedIn custom audience would be created programmatically in LinkedIn Campaign Manager. Audience membership would be added and removed as users are qualified or disqualified for the activated audiences.