(Companies) LinkedIn Match Audiences connection companies-linkedin
Use this destination to activate your account audiences for Account-Based Marketing (ABM) use cases. Advertise to relevant personas and roles in your target accounts via the (Companies) LinkedIn business-to-business destination. Visit the LinkedIn documentation to learn more about account targeting on the LinkedIn platform.
Supported audiences supported-audiences
This section describes which type of audiences you can export to this destination.
This category includes all audience origins outside of audiences generated through the Segmentation Service. Read about the various audience origins. Some examples include:
- custom upload audiences imported into Experience Platform from CSV files,
- look-alike audiences,
- federated audiences,
- audiences generated in other Experience Platform apps such as Adobe Journey Optimizer,
- and more.
Supported audiences by audience data type:
Export type and frequency export-type-and-frequency
Refer to the table below for information about the destination export type and frequency.
Prerequisites prerequisites
Make sure you meet the prerequisites below in order to export account audiences to LinkedIn:
LinkedIn account prerequisites LinkedIn-account-prerequisites
Before you can use the (Companies) LinkedIn Matched Audience destination, make sure your LinkedIn Campaign Manager account has the Creative Manager permission level or higher.
To learn how to edit your LinkedIn Campaign Manager user permissions, see Add, Edit, and Remove User Permissions on Advertising Accounts in the LinkedIn documentation.
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.
Authenticate to destination authenticate
- Find the (Companies) LinkedIn Matched Audiences destination in the destination catalog and select Set Up.
- Select Connect to destination.
- Enter your LinkedIn credentials and select Log In.
After completing the sign-in process with LinkedIn, you can proceed to the next step.
Fill in destination details destination-details
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
- Name: A name by which you will recognize this destination in the future.
- Description: A description that will help you identify this destination in the future.
- Account ID: Your LinkedIn Campaign Manager Account ID. You can find this ID in your LinkedIn Campaign Manager account.
You are now ready to activate account audiences to LinkedIn.
Activate audiences to this destination activate
- To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
- To export identities, you need the View Identity Graph access control permission.
Read Activate account audiences for instructions on activating account audiences to this destination.
Required mapping pairs in the mapping step when activating account audiences to the (Companies) LinkedIn Matched Audiences destination required-mappings
When activating account audiences to the (Companies) LinkedIn Matched Audiences destination, note that the following two mapping pairs are mandatory to successfully export data:
accountNamecompanyNameaccountKey.sourceKeyprimaryId (select this field in the Select Identity namespace view, when selecting the Target Field).
Exported data exported-data
A successful activation means that a LinkedIn custom audience is created programmatically in LinkedIn Campaign Manager. Audience membership is adjusted as users are qualified or disqualified for the activated audiences.