Documentation Experience Platform Destinations Guide

(Companies) LinkedIn Match Audiences connection

Last update: January 20, 2025

Topics:
Destinations

CREATED FOR:

Admin
User

AVAILABILITY

The functionality to activate account audiences to the (Companies) LinkedIn destination is available for companies purchasing the Business-to-Business and Business-to-Person editions of Real-Time Customer Data Platform.

Use this destination to activate your account audiences for Account-Based Marketing (ABM) use cases. Advertise to relevant personas and roles in your target accounts via the (Companies) LinkedIn business-to-business destination. Visit the LinkedIn documentation to learn more about account targeting on the LinkedIn platform.

TIP

For individual-level (or business-to-consumer) use cases, Adobe recommends that you use the LinkedIn Matched Audience destination.

LinkedIn account destination displayed in the Experience Platform UI.

Supported audiences

This section describes which type of audiences you can export to this destination.

Audience origin

Supported

Description

Segmentation Service

✓

Audiences generated through the Experience Platform Segmentation Service.

Custom uploads

X

Audiences imported into Experience Platform from CSV files.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Item

Type

Notes

Export Type

Audience export

All audience members will be exported with key identifiers like name, phone number, and more.

Frequency

Streaming

“Always-on” API-based connections. Updates are sent downstream immediately after profile changes.

Prerequisites

Make sure you meet the prerequisites below in order to export account audiences to LinkedIn:

LinkedIn account prerequisites

Before you can use the (Companies) LinkedIn Matched Audience destination, make sure your LinkedIn Campaign Manager account has the Creative Manager permission level or higher.

To learn how to edit your LinkedIn Campaign Manager user permissions, see Add, Edit, and Remove User Permissions on Advertising Accounts in the LinkedIn documentation.

Connect to the destination

IMPORTANT

To connect to the destination, you need the View Destinations and Manage Destinations access control permission. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.

Authenticate to destination

Find the (Companies) LinkedIn Matched Audiences destination in the destination catalog and select Set Up.
Select Connect to destination.
Enter your LinkedIn credentials and select Log In.

After completing the sign-in process with LinkedIn, you can proceed to the next step.

Fill in destination details

To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.

Name: A name by which you will recognize this destination in the future.
Description: A description that will help you identify this destination in the future.
Account ID: Your LinkedIn Campaign Manager Account ID. You can find this ID in your LinkedIn Campaign Manager account.

You are now ready to activate account audiences to LinkedIn.

Activate audiences to this destination

IMPORTANT

To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To export identities, you need the View Identity Graph access control permission.

Read Activate account audiences for instructions on activating account audiences to this destination.

Required mapping pairs in the mapping step when activating account audiences to the (Companies) LinkedIn Matched Audiences destination

When activating account audiences to the (Companies) LinkedIn Matched Audiences destination, note that the following two mapping pairs are mandatory to successfully export data:

LinkedIn mapping required fields.

Source field

Target field

accountName

companyName

accountKey.sourceKey

primaryId (select this field in the Select Identity namespace view, when selecting the Target Field).

Select identity namespace highlighted in the workflow to activate account audiences to destinations.

Exported data

A successful activation means that a LinkedIn custom audience is created programmatically in LinkedIn Campaign Manager. Audience membership is adjusted as users are qualified or disqualified for the activated audiences.

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