Activate account audiences

Last update: May 8, 2026

Topics:
Destinations

CREATED FOR:

Admin
User

AVAILABILITY

The functionality to activate account audiences to destinations is available for companies purchasing the Business-to-Business and Business-to-Person editions of Real-Time Customer Data Platform.

This article explains the workflow required to export account audiences from Adobe Experience Platform to your preferred destination.

Supported destinations supported-destinations

Go to Connections > Destinations, and select the Catalog tab. Use the Data types filter and select Accounts to see the destinations which support the activation of account audiences. Currently, exporting account audiences is available only to certain cloud storage destinations (Amazon S3, ADLS Gen 2, Azure Blob Storage, Data Landing Zone, and SFTP) and the Bombora, Demandbase, and (Companies) LinkedIn Matched Audiences streaming destinations.

Destinations which support account audiences.

Video overview video-overview

View the video below for an overview of creating and activating account audiences, and the supported use cases when activating account audiences.

https://video.tv.adobe.com/v/338252/?learn=on

https://video.tv.adobe.com/vc/338252/eng.json

Prerequisites prerequisites

You must first ingest account profiles and create account audiences before you can activate them to downstream destinations.
To activate account audiences to destinations, you must have successfully connected to a destination. If you haven’t done so already, go to the destinations catalog, browse the supported destinations, and configure the destination that you want to use. Read the UI tutorial on connecting to destinations for more information.

Required permissions permissions

To activate account audiences, you need the View Destinations and Activate Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

To ensure that you have the necessary permissions to activate account audiences, browse the destinations catalog. If a destination has an Activate control, then you have the appropriate permissions.

Select your destination select-destination

Follow the instructions to select a destination where you can export your datasets:

Go to Connections > Destinations, and select the Catalog tab.
Select Activate on the card corresponding to the destination that you want to export datasets to.

TIP

The destinations that can export account audiences are indicated with an icon in the upper right corner of the card, similar to the destination highlighted below, or you can use the data type filter to only display destinations that can export account audiences, as shown higher on the page.

Demandbase destination page that can export profile audiences highlighted.

Select Data type Accounts, followed by the destination connection that you want to export datasets to, then select Next.

TIP

If you want to set up a new destination to activate account audiences, select Configure new destination to trigger the Connect to destination workflow and select accounts as data type.

Destination activation workflow with accounts control highlighted.

Proceed to the next section to select your account audiences for export.

Select your account audiences select-account-audiences

Use the checkboxes to the left of the account audiences names to select the audiences that you want to export to the destination, then select Next.

NOTE

Only account audiences are shown in this view, and no other audience types are displayed.

Dataset export workflow showing the Select audiences step where you can select which account audiences to export.

Scheduling and next steps scheduling-and-next-steps

For the rest of the activation workflow to export account audiences, read the tutorial on activating data to file based-destinations. Continue from the schedule audience export step. If you are activating account audiences to the (Companies) LinkedIn Matched Audiences destination, read the tutorial on activating streaming destinations. Continue from the mapping step.

NOTE

In the scheduling step when exporting account audiences to cloud storage destinations, the workflow to activate account audiences only lets you export full files and incremental files on a daily schedule. Hourly exports are not supported. After audience evaluation is the only supported evaluation type.

Important callouts and known limitations important-callouts-known-limitations

Note the following important callouts and known limitations for the general availability release of the functionality to activate account audiences.

Required mapping pairs in the mapping step when activating account audiences to the (Companies) LinkedIn Matched Audiences destination required-mappings

When activating account audiences to the (Companies) LinkedIn Matched Audiences destination, note that the following two mapping pairs are mandatory to successfully export data:

LinkedIn mapping required fields.

Source field

Target field

accountName

companyName

accountKey.sourceKey

primaryId (select this field in the Select Identity namespace view, when selecting the Target Field).

Select identity namespace highlighted in the workflow to activate account audiences to destinations.

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Data governance enforcement data-governance-enforcement

Consent is enforced at the person or profile level for customer and prospect audiences. Therefore, consent policy evaluation is currently not supported when activating account audiences to destinations. In the review step of the activation workflow, you can see a grayed out control for View applicable consent policies.

Review step of the activate account audiences workflow with the consent enforcement control grayed out.

Other data governance mechanisms in Real-Time CDP such as data usage policy checks and attribute-based access control are supported.

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