Prospect audiences
Adobe Experience Platform allows you to bring the full ease and sophistication of the marketer-friendly segmentation experience to prospect profiles. You can drastically reduce the time spent assembling audiences by creating your own prospect audiences while responsibly using partner data.
Access
To access prospect audiences, select Audiences in the Prospects section.
The Audience Portal is displayed, showing a list of all the prospect audiences for the organization.
This view lists information about the audience including the name, profile count, origin, lifecycle status, created date, last updated date, and breakdown.
You can add additional fields to this display by selecting
More information about Audience Portal, including detailed information about the listed fields, can be found in the Audience Portal overview.
Audience details
To view details about a specific prospect audience, select an audience on Audience Portal.
The prospect audience details page is displayed. Information, including the prospect audience summary, the audience total, and the activated destinations are displayed.
For more information about the audience details page, please read the audience details section of the Audience Portal overview.
Create audience
To create a prospect audience, on the Audience Portal, select Create audience.
The Segment Builder appears. The prospect profile attributes appear on the left navigation bar.
For more information on using the Segment Builder, please read the Segment Builder UI guide.
Suggested use cases
To learn how you can use the prospect audiences functionality in Experience Platform in combination with other Platform functionality, please read the following use case documentation:
Next steps
After reading this guide, you now know how to create and manage your prospect audiences in Adobe Experience Platform. To learn how to activate a prospect audience to other downstream services, please read the guide on activating prospect audiences.
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