Prospect profiles

Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand.

Prospect profiles are used to represent people who have not yet engaged with your company but you want to reach out to. With prospect profiles, you can supplement your customer profiles with attributes from trusted third-party partners.

Browse browse

To access prospect profiles, select Profiles in the Prospects section.

The Browse page is displayed. A list of all the prospect profiles for your organization is displayed.

For more information on browsing profiles, please read the browse section of the Profile user guide.

Prospect profile details profile-details

To view more information about a specific prospect profile, select a profile on the Browse page.

Information about the prospect profile is displayed, including the attributes associated with the profile and audience membership.

For more information on these tabs, please read the view Profile details section of the Profile user guide.

You can also see all the attributes in JSON format by selecting View JSON.

The View JSON dialog appears. The attributes of the prospect profile are now displayed in JSON form.

Suggested use cases use-cases

To learn how you can use the prospect profiles functionality in Experience Platform in combination with other Platform functionality, please read the following use case documentation:

Next steps

After reading this guide, you now understand how prospect profiles can be used in Adobe Experience Platform. To learn how these prospect profiles can be used in audiences, please read the prospect audiences guide.