Twitter Custom Audiences connection

Overview overview

Target your existing followers and customers in Twitter and create relevant re-marketing campaigns by activating your audiences built within Adobe Experience Platform.

Prerequisites prerequisites

Before you configure your Twitter Custom Audiences destination, make sure to review the following Twitter prerequisites that you need to meet.

  1. Your Twitter Ads account must be eligible for advertising. New Twitter Ads accounts are not eligible for advertising in the first 2 weeks after they are created.
  2. Your Twitter user account that you authorized access for in Twitter Audience Manager must have the Partner Audience Manager permission enabled.

Supported identities supported-identities

Twitter Custom Audiences supports the activation of identities described in the table below. Learn more about identities.

Target Identity
IDFA/AdID/Android ID
Google Advertising ID (GAID) and Apple ID for Advertisers (IDFA) are supported in Adobe Experience Platform. Please map these namespaces and/or attributes from your source schema accordingly in the mapping step of the destination activation workflow.
Email address(es) for the user
Please map your plain text email addresses and your SHA256-hashed email addresses to this field. When your source field contains unhashed attributes, check the Apply transformation option, to have Platform automatically hash the data on activation. If you hash your customer email addresses before uploading them to Adobe Experience Platform, please note these identities must be hashed using SHA256, without a salt.

Supported audiences supported-audiences

This section describes which types of audiences you can export to this destination.

Audience origin
Segmentation Service
Audiences generated through the Experience Platform Segmentation Service.
Custom uploads
Audiences imported into Experience Platform from CSV files.

Export type and frequency export-type-frequency

Refer to the table below for information about the destination export type and frequency.

Export type
Audience export
You are exporting all members of an audience with the identifiers used in the Twitter Custom Audiences destination.
Export frequency
Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Use Cases use-cases

To help you better understand how and when you should use the Twitter Custom Audiences destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.

Use Case #1

Target your existing followers and customers in Twitter and create relevant re-marketing campaigns by activating your audiences built within Adobe Experience Platform as List Custom Audiences in Twitter.

Connect to destination connect

To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.

Authenticate to destination authenticate

  1. Find the Twitter Custom Audiences destination in the destination catalog and select Set Up.
  2. Select Connect to destination.
    Authenticate to LinkedIn
  3. Enter your Twitter credentials and select Log In.

Fill in destination details destination-details

To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.

  • Name: A name by which you will recognize this destination in the future.
  • Description: A description that will help you identify this destination in the future.
  • Account ID: Your Twitter Ads account ID. This can be found in your Twitter Ads settings.

Enable alerts enable-alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination activate


Read Activate profiles and audiences to streaming audience export destinations for instructions on activating audiences to this destination.

Data usage and governance data-usage-governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the Data Governance overview.

Additional resources additional-resources

When mapping audiences to Twitter, make sure to meet the following audience naming requirements:

  1. Provide human-readable audience mapping names. We recommend using the same name that you used for the Experience Platform segments.
  2. Do not use special characters (+ & , % : ; @ / = ? $) in audience and audience mapping names. If your Experience Platform audience name contains these characters, please remove them before mapping the audience to a Twitter destination.

More information about List Custom Audiences in Twitter can be found in the Twitter documentation.