PubMatic Connect destination pubmatic-connect
Overview overview
Use PubMatic Connect to maximize customer value by delivering the programmatic digital marketing supply chain of the future. PubMatic Connect combines platform technology and dedicated service to enhance how inventory and data are packaged and transacted.
Use this destination to send audience data to the PubMatic Connect platform.
support@pubmatic.com.Use cases use-cases
To help you better understand how and when you should use the PubMatic Connect destination, here is a sample use case that Adobe Experience Platform customers can solve by using this destination.
Targeting users on mobile, web, and CTV platforms targeting
Publishers or data providers want to send audiences from Adobe Experience Platform to PubMatic Connect to target users on mobile, web, and CTV platforms, using a large range of identifiers.
Prerequisites prerequisites
Talk to your PubMatic Account Manager to make sure your account is configured correctly and supports onboarding of audience segments. They will also make sure you have all the relevant details to use this destination and to provide you with support during the setup.
Supported identities supported-identities
PubMatic Connect supports the activation of identities described in the table below. Learn more about identities.
Supported audiences supported-audiences
This section describes which type of audiences you can export to this destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial. In the destination configuration workflow, fill in the fields listed in the two sections below.
Authenticate to destination authenticate
To authenticate to the destination, fill in the required fields and select Connect to destination.
- Bearer token: Fill in the bearer token to authenticate to the destination.
Fill in destination details destination-details
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
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Name: A name by which you will recognize this destination in the future.
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Description: A description that will help you identify this destination in the future.
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Data partner ID: The data partner ID set up in your PubMatic account for this integration.
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Default country code: The default country code that should be applied to all identities if none is provided in the profile.
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Account ID: Your PubMatic Connect account ID.
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Account type: The account type of your PubMatic platform account. Talk to your PubMatic account manager if you have any questions on which to choose. The available options are:
- PUBLISHER
- DEMAND_PARTNER
- BUYER
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate segments to this destination activate
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To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
Read Activate profiles and segments to streaming segment export destinations for instructions on activating audience segments to this destination.
Map attributes and identities map
Selecting source fields:
- Select an identifier (usually namespaces like IDFA or a custom ID namespace).
Selecting target fields:
- Talk to your PubMatic Account Manager to get the information on which UID type will be correct during this step.
- Select the PubMatic UID type number that matches the identifier you selected in the first step.
Exported data / Validate data export exported-data
The PubMatic UI allows you to check if the data has been pushed correctly and that the segments are available. It can take up to 24 hours after data has been pushed for the PubMatic UI to be updated.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.