(Legacy) (V2) Marketo Engage destination beta-marketo-engage-destination
Destination changelog changelog
Improvements in the Marketo V2 destination include:
- In the Schedule segment step of the activation workflow, in Marketo V1, you needed to manually add a Mapping ID to successfully export data to Marketo. This manual step is not required anymore in Marketo V2.
- In the Mapping step of the activation workflow, in Marketo V1, you were able to map XDM fields to only three target fields in Marketo:
firstName,lastName, andcompanyName. With the Marketo V2 release, you can now map XDM fields to many more fields in Marketo. For more information, read the supported attributes section further below.
Overview overview
Marketo Engage is the only end-to-end customer experience management (CXM) solution for marketing, advertising, analytics, and commerce. Use it to automate and manage activities from CRM lead management and customer engagement to account-based marketing and revenue attribution.
The destination enables marketers to push audiences created in Adobe Experience Platform to Marketo where they will appear as static lists.
Supported identities and attributes supported-identities-attributes
Supported identities supported-identities
Supported attributes supported-attributes
You can map attributes from Experience Platform to any of the attributes that your organization has access to in Marketo. In Marketo, you can use the Describe API request to retrieve the attribute fields that your organization has access to.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
This category includes all audience origins outside of audiences generated through the Segmentation Service. Read about the various audience origins. Some examples include:
- custom upload audiences imported into Experience Platform from CSV files,
- look-alike audiences,
- federated audiences,
- audiences generated in other Experience Platform apps such as Adobe Journey Optimizer,
- and more.
Supported audiences by audience data type:
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Set up destination and activate audiences set-up
- To connect to the destination, you need the View Destinations and Manage Destinations access control permissions.
- To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
For detailed instructions on how to set up the destination and activate audiences, read Push an Adobe Experience Platform Audience to a Marketo Static List in the Marketo documentation.
The video below also demonstrates the steps to configure a Marketo destination and activate audiences.
- The destination card that you should use in the Experience Platform UI is Marketo V2.
- The video does not show the new Person creation selector field in the connect to destination workflow. To use that field, you must map both first name and last name during the attribute mapping step.
- The two limitations called out in the video do not apply anymore. You can now map many other profile attribute fields in addition to the audience membership information that was supported at the time the video was recorded. You can also export audience members to Marketo who do not yet exist in your Marketo static lists, and these will be added to the lists.
- In the Schedule audience step of the activation workflow, in Marketo V1, you needed to manually add a Mapping ID to successfully export data to Marketo. This manual step is not required anymore in Marketo V2.
Monitor destination monitor-destination
After connecting to the destination and establishing a destination dataflow, you can use the monitoring functionality in Real-Time CDP to get extensive information about the profile records activated to your destination in each dataflow run.
The monitoring information for the Marketo Engage connection includes audience-level information related to activated, excluded, and failed identities in each dataflow and dataflow run. Read more about the functionality.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the data governance overview.