DocumentationExperience PlatformExperience Platform Release Notes

Adobe Experience Platform release notes

Last update: Fri Aug 29 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Refer to the following documentation for release notes of other Adobe Experience Platform applications:

Release date: August 19, 2025

New features and updates to existing features in Adobe Experience Platform:

Alerts alerts

Experience Platform allows you to subscribe to event-based alerts for various Experience Platform activities. You can subscribe to different alert rules through the Alerts tab in the Experience Platform user interface, and can choose to receive alert messages within the UI itself or through email notifications.

New features

Feature
Description
Streaming throughput capacity alerts
Three new alerts allow users to subscribe to and configure alerts to proactively manage and monitor performance of streaming throughput capacity. New alerts include when streaming throughput reached 80%, 90%, or exceeds capacity limits. For more information, read the capacity alert rules guide.

For more information about alerts, read the Observability Insights overview.

Catalog Service catalog-service

Catalog Service is the system of record for data location and lineage within Adobe Experience Platform. While all data that is ingested into Experience Platform is stored in the data lake as files and directories, Catalog holds the metadata and description of those files and directories for lookup and monitoring purposes.

New or updated features

Feature
Description
Data retention for Real-Time Customer Profile
You can only update the data retention period for Real-Time Customer Profile once every 30 days.

For more information about Catalog Service, read the the Catalog Service overview.

Destinations destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

IMPORTANT
Dataset export schedule extension
If your organization has dataset export dataflows created prior to November 2024, these dataflows will stop working on September 1st, 2025. If you need the dataflows to keep exporting data after September 1st, 2025, you must extend their schedules for each destination to which you are exporting datasets, by following the steps in this guide.
IMPORTANT
IP allowlist update required for API-based destinations
Due to upgrades to the streaming destinations export engine, organizations using IP allowlists for API-based destinations must add the following IP addresses to their allowlists before September 15, 2025:
Required IP addresses:
code language-none 
3.209.222.108
3.211.230.204
35.169.227.49
66.117.18.133
66.117.18.134
66.117.18.135
This change applies to the following destination types:
Action required: If you have worked with Adobe to allowlist any IP addresses to API-based streaming destinations, you need to add the IP addresses above to your allowlist to ensure uninterrupted dataflows to your API-based destinations.

New destinations

Destination
Description
Acxiom Real ID Audience Connection destination
Use the Acxiom Real ID Audience Connection destination to enhance audiences with Acxiom’s Real ID technology and activate audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more.

Updated destinations

Destination
Description
Microsoft Bing internal upgrade

Starting August 11, 2025, for a short period of time, you may have seen two Microsoft Bing cards side-by-side in the destinations catalog. This is due to an internal upgrade to the destinations service. The existing Microsoft Bing destination connector has been renamed to (Deprecated) Microsoft Bing and a new card with the name Microsoft Bing is now available to you.
The upgrade has been completed and the deprecated card has been removed from the destination catalog. Use the Microsoft Bing connection in the catalog for new activation data flows. If you had any active dataflows to the (Deprecated) Microsoft Bing destination, they will be updated automatically, so no action is required from you.

If you are creating dataflows through the Flow Service API, you must update your flow spec ID and connection spec ID to the following values:

  • Flow spec ID: 8d42c81d-9ba7-4534-9bf6-cf7c64fbd12e
  • Connection spec ID: dd69fc59-3bc5-451e-8ec2-1e74a670afd4

Following this upgrade, you may experience a drop in the number of activated profiles in your dataflows to Microsoft Bing. This drop is caused by the introduction of the ECID mapping requirement for all activations to this destination platform.

Authentication expiration details for LinkedIn and LinkedIn Matched Audiences destinations
Authentication expiration information for LinkedIn destinations is now visible directly in the Experience Platform interface, so you can see when your authentication will expire and renew it before it causes any disruptions to your dataflows. You can monitor your token expiration dates from the Account expiration date column in either the Accounts or the Browse tabs.

New or updated functionality

Feature
Description
Enhanced search, filtering, and tagging capabilities for destinations
Improve your destination management workflow with enhanced search, filtering, and tagging capabilities across the Browse and Accounts tabs.
You can now search for specific dataflows and accounts by name, filter by various criteria including destination platform, status, and dates, and create custom tags to organize your destinations. Column sorting is also available for key fields like last dataflow run time, making it easier to identify and manage your destination connections.
Animated demonstration of searching for a destination dataflow in the Browse tab

Experience Data Model (XDM) xdm

XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.

New features

Feature
Description
Model-Based Schemas
Simplify your data modeling with Model-Based Schemas. You can now create schemas more easily with comprehensive how-to examples and guidance. This feature is currently available to Campaign Orchestration license holders and will expand to Data Distiller customers at GA, making data modeling more accessible and efficient.

For more information, read the XDM overview.

Sandboxes sandboxes

Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater for the development, testing, and deployment of these applications while ensuring operational compliance.

New or updated features

Feature
Description
Dependency object de-duplication in importing workflow

Sandbox tooling will now always reuse existing objects if objects with the same name are detected, to avoid object proliferation. This change applies to the following objects:

  • Schema
  • Field group
  • Audience
  • decisioning_ranking
  • decisioning_rules

For more information, read the guide on objects supported for sandbox tooling.

Entire sandbox support for across orgs package sharing
Sandbox tooling now supports Entire sandbox type in across org package sharing. You can now share both entire sandbox and Multi-object packages across orgs. For more information, read the guide on objects supported for sandbox tooling.

For more information on sandboxes, read the sandboxes overview.

Segmentation Service segmentation-service

Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Audiences can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.

New or updated features

Feature
Description
Audience estimates
Audience estimates are now automatically generated within Segment Builder. This value will be updated whenever you modify the audience, and always reflects the latest audience rules. Additionally, the estimate will now be displayed as a range, which is based on the confidence interval of the sampling data.

For more information, read the Segmentation Service overview.

Sources sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

New or updated functionality

Feature
Description
Enhanced authentication for Azure Blob Storage
You can now use service principal based authentication to connect your Azure Blob Storage source to Experience Platform. Use service principal based authentication for enhanced security, easier credential rotation, and a more granular access control for your account. For more information, read the Azure Blob Storage overview.

For more information, read the sources overview.

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