Documentation Experience Platform Experience Platform Release Notes

Adobe Experience Platform release notes

Last update: April 4, 2025

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Release date: March 26, 2025

Updates to existing features and documentation in Adobe Experience Platform:

Adobe Experience Platform release notes

Dashboards

Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.

New or updated features

Feature	Description
Metrics-based license usage dashboard	The license usage dashboard now includes a streamlined UI with two tabs: Metrics and Products. The new Metrics tab offers a consolidated view of all trackable license metrics across your purchased products. Each metric includes an inline info icon displaying descriptions and associated products. Users can select Production or Development sandboxes, view historical usage trends in interactive charts, and export sandbox-specific data as CSV files. These updates streamline license tracking and provide clearer insights. Learn more in the license usage dashboard guide for more details.
Updated prediction frequency	The license usage dashboard now provides more accurate insights into projected consumption by updating usage predictions weekly instead of monthly. These forecasts show estimated usage over the next six weeks based on recent trends. This change allows for faster decision-making, earlier intervention, and improved license planning. See the license usage dashboard guide for details.
Updated metric descriptions in UI	Metric definitions in the license usage dashboard have been revised for clarity and consistency. You can now view updated descriptions directly in the dashboard using inline info icons next to each metric in the Metrics tab. These updates make it easier to understand how metrics are tracked and which products they apply to. See the license usage dashboard guide for more details.

For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.

Destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New or updated destinations

Destination Description

Demandbase People connection Use the Demandbase People connection to activate profiles for your Demandbase campaigns for audience targeting, personalization, and suppression.

Bombora account connection Use the Bombora connection to activate profiles for your Bombora campaigns for audience targeting, personalization, and suppression, based on account audiences.

Destination	Description
Demandbase People connection	Use the Demandbase People connection to activate profiles for your Demandbase campaigns for audience targeting, personalization, and suppression.
Bombora account connection	Use the Bombora connection to activate profiles for your Bombora campaigns for audience targeting, personalization, and suppression, based on account audiences.
Airship Attributes upgrade	Starting March 25, 2025, you can see two Airship Attributes cards side-by-side in the destinations catalog. This is due to an internal upgrade to the destinations service. The existing Airship Attributes destination connector has been renamed to (Deprecated) Airship Attributes and a new card with the name Airship Attributes is now available to you. Use the Airship Attributes connection in the catalog for new activation data flows. If you have any active dataflows to the (Deprecated) Airship Attributes destination, they will be updated automatically, so no action is required from you. If you are creating dataflows through the Flow Service API, you must update your flow spec ID and connection spec ID to the following values: Flow spec ID: `a862e0be-966e-4e5a-80d3-1bb566461986` Connection spec ID: `594bc002-4a47-49b7-8a98-ac0d21045502`

Airship Attributes upgrade

Starting March 25, 2025, you can see two Airship Attributes cards side-by-side in the destinations catalog. This is due to an internal upgrade to the destinations service. The existing Airship Attributes destination connector has been renamed to (Deprecated) Airship Attributes and a new card with the name Airship Attributes is now available to you.
Use the Airship Attributes connection in the catalog for new activation data flows. If you have any active dataflows to the (Deprecated) Airship Attributes destination, they will be updated automatically, so no action is required from you.
If you are creating dataflows through the Flow Service API, you must update your flow spec ID and connection spec ID to the following values:

Flow spec ID: a862e0be-966e-4e5a-80d3-1bb566461986
Connection spec ID: 594bc002-4a47-49b7-8a98-ac0d21045502

New or updated functionality

Feature	Description
Reporting accuracy enhancements for streaming destinations	Starting with March 2025, Adobe is rolling out an update to increase reporting accuracy for streaming destinations. This enhancement ensures a better alignment between the reporting in Experience Platform and the destination platforms. Before this update, Identities failed included all activation retries. After this update, only the last activation retry is included in the total count. This enhancement applies to all streaming destinations. Following this enhancement, users of streaming destinations may see an expected drop in their Identities failed count.
Map-type field export support for enterprise and edge destinations	When exporting data to the Amazon Kinesis, HTTP API, Azure Event Hubs, and Adobe Target destinations, you can now select map-type fields for export in the mapping step of the activation workflow.

Feature

Description

Reporting accuracy enhancements for streaming destinations

Starting with March 2025, Adobe is rolling out an update to increase reporting accuracy for streaming destinations. This enhancement ensures a better alignment between the reporting in Experience Platform and the destination platforms.
Before this update, Identities failed included all activation retries. After this update, only the last activation retry is included in the total count.
This enhancement applies to all streaming destinations.
Following this enhancement, users of streaming destinations may see an expected drop in their Identities failed count.

Map-type field export support for enterprise and edge destinations

When exporting data to the Amazon Kinesis, HTTP API, Azure Event Hubs, and Adobe Target destinations, you can now select map-type fields for export in the mapping step of the activation workflow.

Export map-type field to enterprise destination.

For more information, read the destinations overview.

Federated Audience Composition

For information on the latest updates for Federated Audience Composition, read the dedicated release notes here.

Segmentation Service

Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.

Feature	Description
Account Audience Builder enhancements	Within Audience Builder, you can now filter attributes to only display populated attributes as well as view summary data for these populated attributes. More information on these enhancements can be found in the Audience Builder documentation.
Flexible audience evaluation general availability	Flexible audience evaluation is now generally available! You can use flexible audience evaluation to create new audiences on demand for time-sensitive communications. More information about flexible audience evaluation can be found in the flexible audience evaluation overview.

For more information on Segmentation Service, please see the Segmentation overview.

Sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

Use sources in Experience Platform to ingest data from an Adobe application or a third-party data source.

New sources

Feature	Description
Bombora Intent	The Bombora Intent source is now available in the sources catalog. Use this source to: Integrate Bombora’s Company Surge Intent data to identify accounts actively researching your products or services. Prioritize in-market accounts to create precise segments and execute hyper-targeted ABM campaigns, ensuring your marketing efforts focus on those account most likely to convert. Leverage intent-driven strategies to optimize ad spend, boost engagement, and maximize ROI. For more information, read the guide on connecting your Bombora account to Experience Platform.
Demandbase Intent	The Demandbase Intent¸ source is now available in the sources catalog. Use this source to: Integrate Demandbase’s Account Intent data to identify high-interest accounts based on real-time engagements. By prioritizing the strongest intent signals, you can create precise segments and deliver hyper-targeted campaigns to ensure that your marketing efforts focus on accounts most likely to convert. Activate intent-driven strategies to enable optimization of ad spend, increased engagement, and higher ROI. For more information, read the guide on connecting your Demandbase account to Experience Platform.

Feature

Description

Bombora Intent

The Bombora Intent source is now available in the sources catalog. Use this source to:

Integrate Bombora’s Company Surge Intent data to identify accounts actively researching your products or services.
Prioritize in-market accounts to create precise segments and execute hyper-targeted ABM campaigns, ensuring your marketing efforts focus on those account most likely to convert.
Leverage intent-driven strategies to optimize ad spend, boost engagement, and maximize ROI.

For more information, read the guide on connecting your Bombora account to Experience Platform.

Demandbase Intent

The Demandbase Intent¸ source is now available in the sources catalog. Use this source to:

Integrate Demandbase’s Account Intent data to identify high-interest accounts based on real-time engagements.
By prioritizing the strongest intent signals, you can create precise segments and deliver hyper-targeted campaigns to ensure that your marketing efforts focus on accounts most likely to convert.
Activate intent-driven strategies to enable optimization of ad spend, increased engagement, and higher ROI.

For more information, read the guide on connecting your Demandbase account to Experience Platform.

Updated features

Feature	Description
Enhancements to the Google Ads source	You can now use the Google Ads source to ingest aggregate data. You can use the Google Ads Query Builder to specify the attributes, segments, and resources that you want to ingest to Experience Platform. For more information, read the guide on connecting your Google Ads account to Experience Platform.
Enhancements to the Microsoft Dynamics source	You can now specify the primary key of a given Microsoft Dynamics table when exploring the contents and structure of your data. Use this feature to optimize your queries with the Microsoft Dynamics source. For more information, read the guide on connecting your Microsoft Dynamics source to Experience Platform using the API.
Support for API key authentication in Self-Serve Sources (Batch SDK)	You can now use API key authentication as an authentication type when integrating a new source with Self-Serve Sources (Batch SDK). For more information, read the guide on configuring your auth spec in Batch SDK.
Support for attribute-based access control in sources	You can now use attribute-based access control functions against your sources dataflows. Read the following guides for more information: Apply labels to your sources dataflows using the API Apply labels to your sources dataflows using the UI.

For more information, read the sources overview.

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