Documentation Experience Platform Destinations Guide

Google Display & Video 360 connection

Last update: April 2, 2025

Topics:
Destinations

CREATED FOR:

Admin
User

IMPORTANT

Google is releasing changes to the Google Ads API, Customer Match, and the Display & Video 360 API in order to support the compliance and consent-related requirements defined under the Digital Markets Act (DMA) in the European Union (EU User Consent Policy). Enforcement of these changes to consent requirements is live as of March 6, 2024.

To adhere to the EU user consent policy and continue creating audience lists for users in the European Economic Area (EEA), advertisers and partners must ensure they are passing end-user consent when uploading audience data. As a Google Partner, Adobe provides you with the necessary tools to comply with these consent requirements under the DMA in the European Union.

Customers who have purchased Adobe Privacy & Security Shield and have configured a consent policy to filter out non-consented profiles do not need to take any action.

Customers who have not purchased Adobe Privacy & Security Shield must use the segment definition capabilities within Segment Builder to filter out non-consented profiles, in order to continue using the existing Real-Time CDP Google Destinations without interruption.

Display & Video 360, formerly known as DoubleClick Bid Manager, is a tool used to execute retargeting and audience targeted digital campaigns across Display, Video, and Mobile inventory sources.

Destination specifics

Note the following details that are specific to Google Display & Video 360 destinations:

Activated audiences are created programmatically in the Google platform.
The activation of audience backfills to the Google Display & Video 360 destination is scheduled to occur 24-48 hours after an audience is first mapped to a destination connection. This update is in response to Google’s policy to wait 24 hours until ingesting data and is meant to improve match rates between Real-Time CDP and Google Display & Video 360. This is a backend configuration applicable to this destination only and that is unrelated to any customer-configurable scheduling options in the UI.

IMPORTANT

If you are looking to create your first destination with Google Display & Video 360 and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Experience Platform.

Supported identities

Google Display & Video 360 supports the activation of audiences based on the identities shown in the table below. Learn more about identities.

Identity

Description

Considerations

GAID

Google Advertising ID

IDFA

Apple ID for Advertisers

AAM UUID

Adobe Audience Manager Unique User ID, also known as Device ID. A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with.

Google uses AAM UUID to target users in California, and the Google Cookie ID for all other users.

Google cookie ID

Google uses this ID to target users outside of California.

RIDA

Roku ID for Advertising. This ID uniquely identifies Roku devices.

MAID

Microsoft Advertising ID. This ID uniquely identifies devices running Windows 10.

Amazon Fire TV ID

This ID uniquely identifies Amazon Fire TVs.

Supported audiences

This section describes which types of audiences you can export to this destination.

Audience origin

Supported

Description

Segmentation Service

✓

Audiences generated through the Experience Platform Segmentation Service.

Custom uploads

✓

Audiences imported into Experience Platform from CSV files.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Item

Type

Notes

Export type

Audience export

You are exporting all members of an audience to the Google destination.

Export frequency

Streaming

Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Prerequisites

Allow-listing

NOTE

Allow-listing is mandatory before setting up your first Google Display & Video 360 destination in Experience Platform. Ensure the allow-listing process described below has been completed by Google before creating a destination.
The exception to this rule is for Audience Manager customers. If you have already created a connection to this Google destination in Audience Manager, then it is not necessary to go through the allow-listing process again and you can proceed to the next steps.

Before creating the Google Display & Video 360 destination in Experience Platform, you must contact Google asking for Adobe to be put on the list of allowed data providers, and for your account to be added to the allowlist. Contact Google and provide the following information:

Account ID: Adobe’s account ID with Google. Account ID: 87933855.
Customer ID: Adobe’s customer account ID with Google. Customer ID: 89690775.
Your account type: use Invite advertiser to allow audiences to be shared only to a specific brand in your Display & Video 360 account or use Invite partner to allow audiences to be shared to all brands in your Display & Video 360 account.

Connect to the destination

IMPORTANT

To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

Name: Fill in the preferred name for this destination.
Description: Optional. For example, you can mention which campaign you are using this destination for.
Account Type: Select an option, depending on your account with Google:
- Use Invite Advertiser to allow audiences to be shared only to a specific brand in your Display & Video 360 account.
- Use Invite Partner to allow audiences to be shared to all brands in your Display & Video 360 account.
Account ID: Fill in your Invite partner or Invite advertiser account ID with Google. Typically, this is a six or seven digit ID.

NOTE

When setting up a Google Display & Video 360 destination, work with your Google Account Manager or Adobe representative to understand which account type you have.

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination

IMPORTANT

To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.

Exported data

To verify if data has been exported successfully to the Google Display & Video 360 destination, check your Google Display & Video 360 account. If activation was successful, audiences are populated in your account.

Troubleshooting

400 Bad Request error message

When configuring this destination, you may receive the following error:

{"message":"Google Error: AuthorizationError.USER_PERMISSION_DENIED","code":"400 BAD_REQUEST"}

This error occurs when customer accounts do not comply with the prerequisites. To fix this issue, contact Google and make sure that your account is allow-listed.

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