Email marketing destinations overview email-marketing-destinations

Overview overview

Email Service Providers (ESPs) enable you to manage your email marketing activities, such as sending promotional email campaigns. Adobe Experience Platform integrates with ESPs by allowing you to activate audiences to email marketing destinations.

Supported email marketing destinations supported-destinations

Adobe Experience Platform supports the following email marketing destinations:

Connect to a new email marketing destination connect-destination

To send audiences to email marketing destinations for your campaigns, Platform must first connect to the destination. See the destination creation tutorial for detailed information on setting up a new destination.

Best practices when activating audiences to email marketing destinations best-practices

Identity selection identity

Adobe recommends that you select a unique identifier from your union schema. This is the field that your user identities are keyed off of. Most commonly, this field is the email address, but it can also be a loyalty program ID or a phone number. Refer to the table below for the most common unique identifiers and their XDM field in the schema.

Unique Identifier
XDM field in Unified Schema
Email Address
Loyalty program ID
Customer-defined XDM field

Other destination attributes other-destination-attributes

In the Schema field selector, choose which other fields you want to export to the email destination. Some recommended options are:

XDM field
First Name
Last Name
Address City
Address State
Address Postal Code
Segment membership

Activate audiences to email marketing destinations activate

Some email marketing destinations in the catalog export profiles in a streaming manner, through an API integration with the destination.

Other destinations export files to a cloud storage location. After the export completes, you need to import data from the cloud storage location into your email marketing destination.

Follow the links in the supported email marketing destinations section to learn how to activate audiences to each email marketing destination.

Additional resources additional-resources