Oracle Responsys connection

Overview overview

Responsys is an enterprise email marketing tool for cross-channel marketing campaigns offered by Oracle to personalize interactions across email, mobile, display, and social.

To send audience data to Oracle Responsys, you must first connect to the destination in Adobe Experience Platform, and then set up a data import from your storage location into Oracle Responsys.

Supported audiences supported-audiences

This section describes which types of audiences you can export to this destination.

Audience origin
Segmentation Service
Audiences generated through the Experience Platform Segmentation Service.
Custom uploads
Audiences imported into Experience Platform from CSV files.

Export type and frequency export-type-frequency

Refer to the table below for information about the destination export type and frequency.

Export type
You are exporting all members of a segment, together with the desired schema fields (for example: email address, phone number, last name), as chosen in the select profile attributes screen of the destination activation workflow.
Export frequency
Batch destinations export files to downstream platforms in increments of three, six, eight, twelve, or twenty-four hours. Read more about batch file-based destinations.

IP address allow list allow-list

When setting up email marketing destinations with SFTP storage, Adobe recommends that you add certain IP ranges to your allow list.

Refer to IP address allow list for SFTP destinations if you need to add Adobe IPs to your allow list.

Connect to the destination connect

To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial.

This destination supports the following connection types:

  • SFTP with Password
  • SFTP with SSH Key

Connection parameters parameters

While setting up this destination, you must provide the following information:

  • For SFTP with Password connections, you must provide:

    • Domain
    • Port
    • Username
    • Password
  • For SFTP with SSH Key connections, you must provide:

    • Domain
    • Port
    • Username
    • SSH Key
  • Optionally, you can attach your RSA-formatted public key to add encryption with PGP/GPG to your exported files under the Key section. Your public key must be written as a Base64 encoded string.

  • Name: Pick a relevant name for your destination.

  • Description: Enter a description for your destination.

  • Folder Path: Provide the path in your storage location where Platform will deposit your export data as CSV files.

  • File Format: Select CSV to export CSV files to your storage location.

Enable alerts enable-alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination activate


See Activate audience data to batch profile export destinations for instructions on activating audiences to this destination.

Destination attributes destination-attributes

When activating audiences to this destination, Adobe recommends that you select a unique identifier from your union schema. Select the unique identifier and any other XDM fields that you want to export to the destination. For more information, refer to best practices when activating audiences to email marketing destinations.

Exported data exported-data

For Oracle Responsys destinations, Platform creates a .csv file in the storage location that you provided. For more information about the files, see verify audience activation in the audience activation tutorial.

Set up data import into Oracle Responsys import-data-into-responsys

After connecting Platform to your SFTP storage, you must set up the data import from your storage location into Oracle Responsys. To learn how to accomplish this, see Importing contacts or accounts in the Oracle Responsys Help Center.