Custom personalization connection custom-personalization-connection

Destination changelog changelog

Overview overview

Set up this destination to allow external personalization platforms, content management systems, ad servers, and other applications that are running on customer websites to retrieve audience information from Adobe Experience Platform.

Prerequisites prerequisites

This integration is powered by the Adobe Experience Platform Web SDK or the Adobe Experience Platform Mobile SDK. You must be using one of these SDKs to use this destination.

Supported audiences supported-audiences

This section describes which types of audiences you can export to this destination.

Export type and frequency export-type-frequency

Connect to the destination connect

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters parameters

While setting up this destination, you must provide the following information:

Enable alerts enable-alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination activate

Read Activate profiles and audiences edge personalization destinations for instructions on activating audiences to this destination.

Exported data exported-data

If you are using Tags in Adobe Experience Platform to deploy the Experience Platform Web SDK, use the send event complete functionality and your custom code action will have an event.destinations variable that you can use to see the exported data.

Here is a sample value for the event.destinations variable:

[
   {
      "type":"profileLookup",
      "destinationId":"7bb4cb8d-8c2e-4450-871d-b7824f547111",
      "alias":"personalizationAlias",
      "segments":[
         {
            "id":"399eb3e7-3d50-47d3-ad30-a5ad99e8ab77"
         },
         {
            "id":"499eb3e7-3d50-47d3-ad30-a5ad99e8ab77"
         }
      ]
   }
]

If you are not using Tags to deploy the Experience Platform Web SDK, use command responses to see the exported data.

The JSON response from Adobe Experience Platform can be parsed to find the corresponding integration alias of the application you are integrating with Adobe Experience Platform. The audience IDs can be passed into the application’s code as targeting parameters. Below is a sample of what this would look like specific to the destination response.

alloy("sendEvent", {
  "renderDecisions": true,
  "xdm": {
    "commerce": {
      "order": {
        "purchaseID": "a8g784hjq1mnp3",
        "purchaseOrderNumber": "VAU3123",
        "currencyCode": "USD",
        "priceTotal": 999.98
      }
    }
  }
}).then(function(result) {
    if(result.destinations) { // Looking to see if the destination results are there

        // Get the destination with a particular alias
        var personalizationDestinations = result.destinations.filter(x => x.alias == "personalizationAlias")
        if(personalizationDestinations.length > 0) {
             // Code to pass the audience IDs into the system that corresponds to personalizationAlias
        }
        var adServerDestinations = result.destinations.filter(x => x.alias == "adServerAlias")
        if(adServerDestinations.length > 0) {
            // Code to pass the audience IDs into the system that corresponds to adServerAlias
        }
     }
   })
  .catch(function(error) {
    // Tracking the event failed.
  });

Example response for Custom Personalization With Attributes

When using Custom Personalization With Attributes, the API response will look similar to the example below.

The difference between Custom Personalization With Attributes and Custom Personalization is the inclusion of the attributes section in the API response.

[
    {
        "type": "profileLookup",
        "destinationId": "7bb4cb8d-8c2e-4450-871d-b7824f547130",
        "alias": "personalizationAlias",
        "attributes": {
             "countryCode": {
                   "value" : "DE"
              },
             "membershipStatus": {
                   "value" : "PREMIUM"
              }
         },
        "segments": [
            {
                "id": "399eb3e7-3d50-47d3-ad30-a5ad99e8ab77"
            },
            {
                "id": "499eb3e7-3d50-47d3-ad30-a5ad99e8ab77"
            }
        ]
    }
]

Data usage and governance data-usage-governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.